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Questions and Answers
Which term refers to the strategy that offers a variety of options for a business to connect with its clientele?
Which term refers to the strategy that offers a variety of options for a business to connect with its clientele?
- Loyalty programs
- Customer experience management (CEM)
- Customer relationship management (CRM) (correct)
- Social media
What is the role of social media in customer relationship management (CRM)?
What is the role of social media in customer relationship management (CRM)?
- To define the concepts of CRM and CEM
- To connect businesses with their clientele (correct)
- To describe customer acquisition and retention
- To explain the worth of retaining marginal customers
Which term refers to the process of winning back former customers?
Which term refers to the process of winning back former customers?
- Customer reacquisition (correct)
- Customer retention
- Customer lifetime value
- Customer acquisition
What is the importance of customer lifetime value in CRM?
What is the importance of customer lifetime value in CRM?
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Which term refers to the process of analyzing large amounts of customer data to identify patterns and trends?
Which term refers to the process of analyzing large amounts of customer data to identify patterns and trends?
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