5 Questions
Which term refers to the strategy that offers a variety of options for a business to connect with its clientele?
Customer relationship management (CRM)
What is the role of social media in customer relationship management (CRM)?
To connect businesses with their clientele
Which term refers to the process of winning back former customers?
Customer reacquisition
What is the importance of customer lifetime value in CRM?
To calculate the long-term value of a customer
Which term refers to the process of analyzing large amounts of customer data to identify patterns and trends?
Data mining
Test your knowledge on customer relationship management (CRM) and customer experience management (CEM). This quiz covers the concepts, the role of social media, and customer acquisition and retention strategies. Get ready to enhance your understanding of CRM and CEM in the digital age!
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