Podcast
Questions and Answers
Match the communication tradition with its central focus:
Match the communication tradition with its central focus:
Critical Tradition = Challenging power structures and societal inequalities Cybernetic Tradition = Information processing within complex systems Phenomenological Tradition = Communication as a lived experience and personal understanding Rhetorical Tradition = Persuasion and public discourse Semiotic Tradition = Signs and symbols and how meaning is created and interpreted Sociocultural Tradition = Formation and maintenance of social realities Sociopsychological Tradition = How individual psychology influences communication
Match the communication theory with its main concept:
Match the communication theory with its main concept:
Standpoint Theory = Knowledge is shaped by social position and lived experiences Muted Group Theory = Dominant groups control language, suppressing marginalized voices Marxist Media Theory = Media reinforces dominant ideologies and serves the ruling class Cultural Studies = How media and culture shape identities and power relations
Match the key concept with its communication theory:
Match the key concept with its communication theory:
Shannon and Weaver’s Model = Communication as a linear process with sender, message, channel, noise, and receiver Feedback Loop Theory = Responses from the receiver influence the sender’s future messages Systems Theory = Communication as an interconnected system where individuals adapt based on inputs and outputs
Match the communication theory with its focal point:
Match the communication theory with its focal point:
Match the rhetorical element with its definition according to Aristotle:
Match the rhetorical element with its definition according to Aristotle:
Match the concept with Burke’s Dramatism:
Match the concept with Burke’s Dramatism:
Match the canon with Cicero's Canons of Rhetoric:
Match the canon with Cicero's Canons of Rhetoric:
Match the semiotic term with its definition:
Match the semiotic term with its definition:
Match Barthes' Orders of Signification with the definition:
Match Barthes' Orders of Signification with the definition:
Match the communication theory with its foundational concept:
Match the communication theory with its foundational concept:
Match each concept to the Elaboration Likelihood Model (ELM):
Match each concept to the Elaboration Likelihood Model (ELM):
Match the interpersonal communication theory to its focus:
Match the interpersonal communication theory to its focus:
Match the media and communication theory with its core idea:
Match the media and communication theory with its core idea:
Match the theory with the scholar most associated with it:
Match the theory with the scholar most associated with it:
Match each theory with a key concept associated with it:
Match each theory with a key concept associated with it:
Match the communication concept with its definition:
Match the communication concept with its definition:
Match the tradition of communication theory to its key feature:
Match the tradition of communication theory to its key feature:
Associate the theorist with their field of study:
Associate the theorist with their field of study:
Match the persuasive appeal with its description:
Match the persuasive appeal with its description:
Match the communication theory with example:
Match the communication theory with example:
Match the communication theory with its real-world application:
Match the communication theory with its real-world application:
Match the theory with a scenario that exemplifies it:
Match the theory with a scenario that exemplifies it:
Match theory with core assumption:
Match theory with core assumption:
Match the communication concept with its primary application in public speaking:
Match the communication concept with its primary application in public speaking:
Match the media theory to its implication for societal behavior:
Match the media theory to its implication for societal behavior:
Connect key concept with communication context:
Connect key concept with communication context:
Match communication process with outcome:
Match communication process with outcome:
Match the element with a real world example:
Match the element with a real world example:
Match the component with its real world example:
Match the component with its real world example:
Match the theory with its implication for effective communication:
Match the theory with its implication for effective communication:
Match the scenario with a theory:
Match the scenario with a theory:
Match the scenario with its corresponding theoretical concept:
Match the scenario with its corresponding theoretical concept:
Match the communication theory to its practical application in conflict resolution:
Match the communication theory to its practical application in conflict resolution:
Analyze each item with theorist or field or study:
Analyze each item with theorist or field or study:
: Match the media context in each selection:
: Match the media context in each selection:
Match the outcome to a communication activity:
Match the outcome to a communication activity:
Match theory to assumption in communication:
Match theory to assumption in communication:
How do we build better communication in the future?
How do we build better communication in the future?
In what way does the Critical Tradition in communication theory perceive the function of communication?
In what way does the Critical Tradition in communication theory perceive the function of communication?
How does Standpoint Theory, within the Critical Tradition, define the role of marginalized groups in understanding societal power structures?
How does Standpoint Theory, within the Critical Tradition, define the role of marginalized groups in understanding societal power structures?
What is the primary assertion of Muted Group Theory regarding the relationship between dominant groups and language?
What is the primary assertion of Muted Group Theory regarding the relationship between dominant groups and language?
According to Marxist Media Theory, what role does media play in society?
According to Marxist Media Theory, what role does media play in society?
How does Stuart Hall's Encoding/Decoding Model within Cultural Studies explain the audience's reception of media messages?
How does Stuart Hall's Encoding/Decoding Model within Cultural Studies explain the audience's reception of media messages?
What is the key focus of Feminist Communication Theory in analyzing gendered power structures?
What is the key focus of Feminist Communication Theory in analyzing gendered power structures?
Within the Cybernetic Tradition, how is communication conceptualized?
Within the Cybernetic Tradition, how is communication conceptualized?
In Shannon and Weaver’s Mathematical Model of Communication, what is the primary focus for effective communication?
In Shannon and Weaver’s Mathematical Model of Communication, what is the primary focus for effective communication?
How does Feedback Loop Theory enhance our understanding of communication systems?
How does Feedback Loop Theory enhance our understanding of communication systems?
According to Systems Theory, how do individuals and organizations function within a communication system?
According to Systems Theory, how do individuals and organizations function within a communication system?
What central concept does the Phenomenological Tradition emphasize in the study of communication?
What central concept does the Phenomenological Tradition emphasize in the study of communication?
According to Symbolic Interactionism, how do individuals develop their sense of self and meanings?
According to Symbolic Interactionism, how do individuals develop their sense of self and meanings?
What core principle does Dialogic Communication, as advocated by Martin Buber, emphasize in interpersonal interactions?
What core principle does Dialogic Communication, as advocated by Martin Buber, emphasize in interpersonal interactions?
How does Coordinated Management of Meaning (CMM) theory view the process of communication in constructing reality?
How does Coordinated Management of Meaning (CMM) theory view the process of communication in constructing reality?
What is the primary focus of the Rhetorical Tradition in the study of communication?
What is the primary focus of the Rhetorical Tradition in the study of communication?
According to Aristotle’s Rhetorical Theory, what are the key persuasive appeals a speaker can use?
According to Aristotle’s Rhetorical Theory, what are the key persuasive appeals a speaker can use?
How does Burke’s Dramatism conceptualize communication?
How does Burke’s Dramatism conceptualize communication?
How does Cicero’s Canons of Rhetoric describe the process of effective persuasion?
How does Cicero’s Canons of Rhetoric describe the process of effective persuasion?
What is the function of an enthymeme in rhetorical arguments?
What is the function of an enthymeme in rhetorical arguments?
What fundamental concept does the Semiotic Tradition bring to the study of communication?
What fundamental concept does the Semiotic Tradition bring to the study of communication?
How does Structural Linguistics, as proposed by Ferdinand de Saussure, define the concept of the 'sign'?
How does Structural Linguistics, as proposed by Ferdinand de Saussure, define the concept of the 'sign'?
How does Charles Sanders Peirce’s Triadic Model expand on Saussure’s work regarding signs?
How does Charles Sanders Peirce’s Triadic Model expand on Saussure’s work regarding signs?
According to Roland Barthes, what does 'denotation' refer to in his Orders of Signification?
According to Roland Barthes, what does 'denotation' refer to in his Orders of Signification?
What is at the core of the Sociocultural Tradition in communication theory?
What is at the core of the Sociocultural Tradition in communication theory?
How does Social Constructionism explain the formation of reality?
How does Social Constructionism explain the formation of reality?
What is the central idea of Walter Fisher’s Narrative Paradigm?
What is the central idea of Walter Fisher’s Narrative Paradigm?
How does the Sapir-Whorf Hypothesis (Linguistic Relativity) propose language influences thought?
How does the Sapir-Whorf Hypothesis (Linguistic Relativity) propose language influences thought?
What is the primary focus of the Sociopsychological Tradition in communication theory?
What is the primary focus of the Sociopsychological Tradition in communication theory?
According to the Elaboration Likelihood Model (ELM), what are the two routes to persuasion?
According to the Elaboration Likelihood Model (ELM), what are the two routes to persuasion?
How does Social Judgment Theory explain the process of evaluating persuasive messages?
How does Social Judgment Theory explain the process of evaluating persuasive messages?
According to Cognitive Dissonance Theory, what motivates individuals when they hold conflicting beliefs?
According to Cognitive Dissonance Theory, what motivates individuals when they hold conflicting beliefs?
What is the primary focus of Uncertainty Reduction Theory in interpersonal communication?
What is the primary focus of Uncertainty Reduction Theory in interpersonal communication?
What does Expectancy Violation Theory examine in the context of communication?
What does Expectancy Violation Theory examine in the context of communication?
What is the central tenet of Relational Dialectics Theory regarding relationships?
What is the central tenet of Relational Dialectics Theory regarding relationships?
How does Social Penetration Theory describe the development of relationships?
How does Social Penetration Theory describe the development of relationships?
According to Agenda-Setting Theory, how does media influence public perception?
According to Agenda-Setting Theory, how does media influence public perception?
What is the central idea behind Uses and Gratifications Theory?
What is the central idea behind Uses and Gratifications Theory?
How does the Spiral of Silence theory explain the expression of public opinion?
How does the Spiral of Silence theory explain the expression of public opinion?
Flashcards
Critical Tradition
Critical Tradition
Communication as a tool to challenge power structures and societal inequalities.
Standpoint Theory
Standpoint Theory
Knowledge is shaped by social position and lived experiences; marginalized groups have unique insights.
Muted Group Theory
Muted Group Theory
Dominant groups control language, suppressing marginalized voices, who must 'translate' their experiences.
Marxist Media Theory
Marxist Media Theory
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Cultural Studies
Cultural Studies
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Feminist Communication Theory
Feminist Communication Theory
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Cybernetic Tradition
Cybernetic Tradition
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Shannon and Weaver’s Model
Shannon and Weaver’s Model
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Feedback Loop Theory
Feedback Loop Theory
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Systems Theory
Systems Theory
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Phenomenological Tradition
Phenomenological Tradition
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Symbolic Interactionism
Symbolic Interactionism
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Dialogic Communication
Dialogic Communication
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Coordinated Management of Meaning (CMM)
Coordinated Management of Meaning (CMM)
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Rhetorical Tradition
Rhetorical Tradition
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Ethos
Ethos
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Pathos
Pathos
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Logos
Logos
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Burke’s Dramatism
Burke’s Dramatism
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Invention
Invention
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Arrangement
Arrangement
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Style
Style
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Memory
Memory
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Delivery
Delivery
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Enthymeme Theory
Enthymeme Theory
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Semiotic Tradition
Semiotic Tradition
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Signifier
Signifier
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Signified
Signified
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Icon
Icon
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Index
Index
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Symbol
Symbol
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Denotation
Denotation
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Connotation
Connotation
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Mythic meaning
Mythic meaning
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Sociocultural Tradition
Sociocultural Tradition
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Social Constructionism
Social Constructionism
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Narrative Paradigm
Narrative Paradigm
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Sapir-Whorf Hypothesis
Sapir-Whorf Hypothesis
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Sociopsychological Tradition
Sociopsychological Tradition
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Elaboration Likelihood Model (ELM)
Elaboration Likelihood Model (ELM)
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Cicero's Five Canons
Cicero's Five Canons
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Social Judgment Theory
Social Judgment Theory
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Cognitive Dissonance Theory
Cognitive Dissonance Theory
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Uncertainty Reduction Theory
Uncertainty Reduction Theory
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Expectancy Violation Theory
Expectancy Violation Theory
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Relational Dialectics Theory
Relational Dialectics Theory
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Social Penetration Theory
Social Penetration Theory
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Agenda-Setting Theory
Agenda-Setting Theory
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Uses and Gratifications Theory
Uses and Gratifications Theory
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Spiral of Silence
Spiral of Silence
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Study Notes
- Seven Traditions of Communication Theory are frameworks to understand different aspects of communication.
Critical Tradition
- Communication is viewed as a tool to challenge power structures and societal inequalities.
- It analyzes how ideologies shape discourse, often marginalizing specific groups.
Standpoint Theory
- Knowledge is shaped by social position and experiences.
- Marginalized groups have unique insights into power structures that dominant groups may not see.
- Developed by Harding & Wood.
Muted Group Theory
- Dominant groups control language and discourse, thus suppressing marginalized voices.
- Women and minority groups often translate their experiences to be heard.
- Women and minority groups often have to "translate" their experiences into dominant discourses to be heard.
- Developed by Kramarae, Ardener & Ardener.
Marxist Media Theory
- Media reinforces dominant ideologies, serving the interests of the ruling class.
- Alternative viewpoints are suppressed.
- Associated with Karl Marx and the Frankfurt School.
Cultural Studies
- Explores how media and culture shape identities and power relations.
- Stuart Hall developed the Encoding/Decoding Model, showing varied audience interpretations based on background.
Feminist Communication Theory
- Investigates gendered power structures, emphasizing intersectionality.
- Explores how media reinforces or resists patriarchal norms.
- Intersectionality associated with Crenshaw.
Cybernetic Tradition
- Communication is viewed as information processing within complex systems.
- Focuses on feedback loops and efficiency in message transmission.
Shannon and Weaver’s Mathematical Model of Communication
- Communication is a linear process: sender, message, channel, noise, and receiver.
- Aims to reduce "noise" for effective communication.
Feedback Loop Theory
- Feedback from the receiver influences the sender's future messages.
- Developed by Wiener.
Systems Theory
- Communication is an interconnected system where individuals and organizations adapt based on inputs, processes, and outputs.
- Associated with Ludwig von Bertalanffy.
Phenomenological Tradition
- Emphasizes communication as a lived experience.
- Focuses on dialogue, personal understanding, and meaning-making.
Symbolic Interactionism
- People develop meanings and identities through social interactions.
- The "looking-glass self" suggests self-concepts form based on perceived opinions of others.
- Associated with George Herbert Mead and Herbert Blumer; "looking-glass self" with Cooley.
Dialogic Communication
- Advocates for genuine, open dialogue instead of transactional exchanges.
- Associated with Martin Buber.
Coordinated Management of Meaning (CMM)
- People create and interpret meaning through social interactions, which are a continuous negotiation of reality.
- Associated with Pearce & Cronen.
Rhetorical Tradition
- Studies persuasion and public discourse.
- Focuses on how speakers craft arguments and influence audiences.
Aristotle’s Rhetorical Theory
- Three persuasive appeals: ethos (credibility), pathos (emotional appeal), and logos (logic).
- Ethos: Credibility and character of the speaker
- Pathos: Emotional appeal to the audience
- Logos: Logical reasoning and evidence
Burke’s Dramatism
- Communication is like a theatrical performance where people use symbols to construct meaning.
- The "pentad" (act, scene, agent, agency, purpose) analyzes motivations in discourse.
- Developed by Kenneth Burke.
Cicero’s Five Canons of Rhetoric
- Key elements of effective persuasion: invention, arrangement, style, memory, and delivery.
- Invention: Finding arguments
- Arrangement: Structuring the message
- Style: Crafting language use
- Memory: Retaining the message for delivery
- Delivery: Presenting with impact
Enthymeme Theory
- An enthymeme is a rhetorical argument with an unstated premise.
- Requires audience to fill the gap, making the argument more persuasive.
Semiotic Tradition
- Communication is the study of signs and symbols.
- Explores how meaning is created and interpreted.
Structural Linguistics
- Introduces the concept of the sign: signifier (physical form) and signified (concept).
- Signifier: The physical form (e.g., word, image)
- Signified: The concept it represents
- Associated with Ferdinand de Saussure.
Triadic Model of Signs
- Three types of signs: icon (resembles), index (linked by association), and symbol (arbitrary, relies on cultural agreement).
- Associated with Charles Sanders Peirce.
Orders of Signification
- Meanings exist on three levels: denotation (literal), connotation (cultural associations), and mythic meaning (deeply embedded ideological meanings).
- Associated with Roland Barthes.
Sociocultural Tradition
- Communication constructs and maintains social realities.
Social Constructionism
- Reality is socially constructed through language, reinforcing societal norms and structures.
- Associated with Berger & Luckmann.
Narrative Paradigm
- Humans are "storytelling animals," persuasion is more effective with narratives.
- Associated with Walter Fisher.
Sapir-Whorf Hypothesis
- Language structure shapes how speakers perceive the world, also known as linguistic relativity.
Sociopsychological Tradition
- Individual psychology influences communication.
- Focuses on persuasion, cognition, and interpersonal dynamics.
Elaboration Likelihood Model (ELM)
- Persuasion occurs through central (logical processing) or peripheral routes (surface-level cues).
- Central Route (logical, thoughtful processing)
- Peripheral Route (surface-level cues, such as attractiveness)
- Associated with Petty & Cacioppo.
Social Judgment Theory
- People evaluate messages based on existing attitudes.
- Categorizes information: latitude of acceptance, rejection, non-commitment.
- Associated with Sherif & Hovland.
Cognitive Dissonance Theory
- Psychological discomfort from conflicting beliefs motivates attitude/behavior adjustments for consistency.
- Associated with Leon Festinger.
Additional Theories in Communication
Interpersonal Communication Theories
- Uncertainty Reduction Theory (Berger & Calabrese): Reduces uncertainty in initial interactions.
- Uncertainty Reduction Theory (Berger & Calabrese): Explores how people reduce uncertainty in initial interactions.
- Expectancy Violation Theory (Burgoon): Examines reactions when communication expectations are violated.
- Expectancy Violation Theory (Burgoon): Examines how individuals react when their expectations in communication are violated.
- Relational Dialectics Theory (Baxter & Montgomery): The tensions that arise in relationships.
- Relational Dialectics Theory (Baxter & Montgomery): Studies the tensions that arise in relationships (e.g., autonomy vs. connection).
- Social Penetration Theory (Altman & Taylor): Relationships develop through self-disclosure.
- Social Penetration Theory (Altman & Taylor): Describes how relationships develop through self-disclosure.
Media and Mass Communication Theories
- Agenda-Setting Theory (McCombs & Shaw): Media influences what people think about.
- Agenda-Setting Theory (McCombs & Shaw): Media influences what people think about by highlighting certain issues.
- Uses and Gratifications Theory: People actively seek media that meets their needs
- Uses and Gratifications Theory: People actively seek media that meets their needs (entertainment, information, etc.).
- Spiral of Silence (Noelle-Neumann): People remain silent if perceiving their opinion to be in the minority.
- Spiral of Silence (Noelle-Neumann): People may remain silent if they perceive their opinion to be in the minority.
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