Crisis Management Strategies: Johnson & Johnson Case Study

Reputation is not physical

William Benoit

'Image Restoration Theory'

<p>Denial</p> Signup and view all the answers

<p>Mortification/Accepting Responsibility</p> Signup and view all the answers

<p>Provocation, defeasibility, excuses, justification, bolstering, minimization, differentiation, transcendence, attack accuser, compensation, initiate change, apologies or asking for forgiveness</p> Signup and view all the answers

<p>Denial, evading responsibility, reducing offensiveness</p> Signup and view all the answers

<p>Appropriateness for the circumstances and consistency in application</p> Signup and view all the answers

<p>Apologies are not required if the accusation is unfounded</p> Signup and view all the answers

<p>Demonstrating corrective action and accepting responsibility through apologies</p> Signup and view all the answers