16 Questions
What is creativity defined as?
The synthesis of existing ideas in a unique way appropriate to the context.
Which area is NOT mentioned as a field for 21st-century innovations?
Social media marketing
What is the role of an entrepreneur in the innovation process?
Converting market opportunities into profitable business ideas.
What is the significance of preparation in generating creative ideas?
It provides the background, experience, and knowledge needed for opportunity recognition.
What does the text identify as the act of turning new and imaginative ideas into reality?
Innovation
Which of the following is NOT mentioned as an area where 21st-century innovations will increasingly involve?
Theoretical physics
What is the stage during which a person considers an idea or thinks about a problem?
Incubation
Which type of innovation involves small improvements or upgrades made to a company’s existing products, services, processes, or methods?
Incremental innovation
What occurs less frequently than incremental innovation and more frequently than breakthrough innovation?
Technological innovation
Which stage of the creative process involves subjecting an idea to scrutiny and analyzing it for viability?
Evaluation
What is the flash of recognition when the solution to a problem is seen or an idea is born?
Insight
What type of innovation is protected by patents, trademarks, and/or copyrights?
Breakthrough Innovation
Which type of innovation involves extremely unique innovations that are often the basis for further innovation in an area?
Breakthrough Innovation
Which stage of the creative process involves putting the creative idea into a final form and working out the details?
Elaboration
What is the concept developed within the scientific field of innovation studies which serves to explain the nature and rate of technological change?
Technological innovation
Which stage of the creative process is characterized by 'ideas churning around below the threshold of consciousness'?
Incubation
Study Notes
Creativity and Innovation
- Creativity is the generation of new and imaginative ideas.
- 21st-century innovations will increasingly involve fields such as biotechnology, nanotechnology, and renewable energy, but NOT agriculture.
The Role of Entrepreneurship
- An entrepreneur plays a crucial role in the innovation process by turning creative ideas into reality.
Stages of the Creative Process
- Incubation is the stage where a person considers an idea or thinks about a problem, and ideas churn around below the threshold of consciousness.
- Illumination is the flash of recognition when the solution to a problem is seen or an idea is born.
- Verification is the stage where an idea is subjected to scrutiny and analyzed for viability.
- Implementation is the stage where a creative idea is put into a final form and the details are worked out.
Types of Innovation
- Incremental innovation involves small improvements or upgrades made to a company’s existing products, services, processes, or methods.
- Radical innovation involves extremely unique innovations that are often the basis for further innovation in an area and is protected by patents, trademarks, and/or copyrights.
- Breakthrough innovation occurs less frequently than incremental innovation and more frequently than radical innovation.
Technological Change
- The concept of punctuated equilibrium, developed within the scientific field of innovation studies, serves to explain the nature and rate of technological change.
Test your knowledge about creativity and innovation with this quiz. Explore the concepts of generating novel ideas, turning them into reality, and converting them into business opportunities.
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