[05/Rokel/22]

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Questions and Answers

What does the X-axis represent in a cohort chart?

  • Year of the first purchase
  • Month of the first purchase (correct)
  • Quarter since the last purchase
  • Number of purchases made

Which factor determines the cohort that a customer belongs to in a heatmap chart?

  • Discount applied
  • Location of the customer
  • Total spending amount
  • Month of the first purchase (correct)

Why is it important to use a consistent color scheme in heatmap or cohort charts?

  • To confuse the viewer
  • To increase complexity
  • To help viewers easily identify patterns and trends (correct)
  • To make the chart visually unattractive

What is one reason to consider adding annotations or labels to heatmap or cohort charts?

<p>To highlight key findings (A)</p> Signup and view all the answers

How can interactivity enhance the effectiveness of heatmap and cohort charts?

<p>By allowing users to explore the data in more detail (C)</p> Signup and view all the answers

The X-axis in a cohort chart represents the number of quarters since the first purchase was made.

<p>False (B)</p> Signup and view all the answers

Adding annotations or labels to heatmap and cohort charts is not necessary for those familiar with the data.

<p>False (B)</p> Signup and view all the answers

Interactivity in heatmap and cohort charts does not contribute to exploring the data in more detail.

<p>False (B)</p> Signup and view all the answers

Cohort charts are not effective tools for identifying patterns and trends in data.

<p>False (B)</p> Signup and view all the answers

Using a consistent color scheme in heatmap and cohort charts is recommended to ensure clarity and visual appeal.

<p>True (A)</p> Signup and view all the answers

Match the following chart elements with their functions in creating effective heatmap and cohort charts:

<p>X Axis = Represents the cohort that the customer belongs to Y Axis = Calculates the number of quarters since the first purchase Title = Describes the content of the chart Color scheme = Ensures consistency and visual appeal</p> Signup and view all the answers

Match the following tips with their recommendations for creating heatmap and cohort charts:

<p>Clear and concise title = Describing the chart effectively Consistent color scheme = Maintaining clarity and visual appeal Annotations or labels = Highlighting key findings Interactivity = Allowing users to explore data in detail</p> Signup and view all the answers

Match the following statements with their accuracy regarding heatmap and cohort charts:

<p>Heatmap and cohort charts are valuable tools for understanding data = True Annotations or labels are unnecessary for those familiar with the data = False Interactivity enhances exploring data in detail = True Cohort charts are not effective for identifying patterns and trends = False</p> Signup and view all the answers

Match the following descriptions with their corresponding chart elements in heatmap and cohort charts:

<p>X Axis = Represents the month of the first purchase cohort Y Axis = Calculates quarters since the first purchase Title = Provides a clear description of the chart Color scheme = Ensures consistency throughout the chart</p> Signup and view all the answers

Match the following features with their benefits in heatmap and cohort charts:

<p>Consistent color scheme = Enhances visual appeal Interactivity = Allows detailed exploration of data Annotations or labels = Highlights important findings Clear and concise title = Effectively communicates chart content</p> Signup and view all the answers

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