[05/Rokel/22]

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What does the X-axis represent in a cohort chart?

Year of the first purchase

Month of the first purchase (correct)

Quarter since the last purchase

Number of purchases made

Which factor determines the cohort that a customer belongs to in a heatmap chart?

Discount applied

Location of the customer

Total spending amount

Month of the first purchase (correct)

Why is it important to use a consistent color scheme in heatmap or cohort charts?

To confuse the viewer

To increase complexity

To help viewers easily identify patterns and trends (correct)

To make the chart visually unattractive

What is one reason to consider adding annotations or labels to heatmap or cohort charts?

To highlight key findings Signup and view all the answers

How can interactivity enhance the effectiveness of heatmap and cohort charts?

By allowing users to explore the data in more detail Signup and view all the answers

The X-axis in a cohort chart represents the number of quarters since the first purchase was made.

False Signup and view all the answers

Adding annotations or labels to heatmap and cohort charts is not necessary for those familiar with the data.

False Signup and view all the answers

Interactivity in heatmap and cohort charts does not contribute to exploring the data in more detail.

False Signup and view all the answers

Cohort charts are not effective tools for identifying patterns and trends in data.

False Signup and view all the answers

Using a consistent color scheme in heatmap and cohort charts is recommended to ensure clarity and visual appeal.

True Signup and view all the answers

Match the following chart elements with their functions in creating effective heatmap and cohort charts:

X Axis = Represents the cohort that the customer belongs to Y Axis = Calculates the number of quarters since the first purchase Title = Describes the content of the chart Color scheme = Ensures consistency and visual appeal Signup and view all the answers

Match the following tips with their recommendations for creating heatmap and cohort charts:

Clear and concise title = Describing the chart effectively Consistent color scheme = Maintaining clarity and visual appeal Annotations or labels = Highlighting key findings Interactivity = Allowing users to explore data in detail Signup and view all the answers

Match the following statements with their accuracy regarding heatmap and cohort charts:

Heatmap and cohort charts are valuable tools for understanding data = True Annotations or labels are unnecessary for those familiar with the data = False Interactivity enhances exploring data in detail = True Cohort charts are not effective for identifying patterns and trends = False Signup and view all the answers

Match the following descriptions with their corresponding chart elements in heatmap and cohort charts:

X Axis = Represents the month of the first purchase cohort Y Axis = Calculates quarters since the first purchase Title = Provides a clear description of the chart Color scheme = Ensures consistency throughout the chart Signup and view all the answers

Match the following features with their benefits in heatmap and cohort charts:

Consistent color scheme = Enhances visual appeal Interactivity = Allows detailed exploration of data Annotations or labels = Highlights important findings Clear and concise title = Effectively communicates chart content Signup and view all the answers

[05/Rokel/22]

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Questions and Answers

What does the X-axis represent in a cohort chart?

Which factor determines the cohort that a customer belongs to in a heatmap chart?

Why is it important to use a consistent color scheme in heatmap or cohort charts?

What is one reason to consider adding annotations or labels to heatmap or cohort charts?

How can interactivity enhance the effectiveness of heatmap and cohort charts?

The X-axis in a cohort chart represents the number of quarters since the first purchase was made.

Adding annotations or labels to heatmap and cohort charts is not necessary for those familiar with the data.

Interactivity in heatmap and cohort charts does not contribute to exploring the data in more detail.

Cohort charts are not effective tools for identifying patterns and trends in data.

Using a consistent color scheme in heatmap and cohort charts is recommended to ensure clarity and visual appeal.

Match the following chart elements with their functions in creating effective heatmap and cohort charts:

Match the following tips with their recommendations for creating heatmap and cohort charts:

Match the following statements with their accuracy regarding heatmap and cohort charts:

Match the following descriptions with their corresponding chart elements in heatmap and cohort charts:

Match the following features with their benefits in heatmap and cohort charts:

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