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Creating an Impactful Positioning Statement

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Creating an Impactful Positioning Statement

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Questions and Answers

Which of the following is the recommended approach for determining the best positioning statement?

Let the customers decide

Let the marketing team decide

Let the sales team decide (correct)

Let the CEO decide

Who should be involved in deciding the best positioning statement?

Only the marketing team

Only the CEO

Only the sales team (correct)

All of the above

Why is it important to involve the sales team in determining the positioning statement?

They have the highest authority in the company

They have the most knowledge about the product

They have the final say in decision making

They have direct interaction with customers (correct)

Creating an Impactful Positioning Statement

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Questions and Answers

Which of the following is the recommended approach for determining the best positioning statement?

Who should be involved in deciding the best positioning statement?

Why is it important to involve the sales team in determining the positioning statement?

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