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Questions and Answers
Which of the following is the recommended approach for determining the best positioning statement?
Which of the following is the recommended approach for determining the best positioning statement?
- Let the customers decide
- Let the marketing team decide
- Let the sales team decide (correct)
- Let the CEO decide
Who should be involved in deciding the best positioning statement?
Who should be involved in deciding the best positioning statement?
- Only the marketing team
- Only the CEO
- Only the sales team (correct)
- All of the above
Why is it important to involve the sales team in determining the positioning statement?
Why is it important to involve the sales team in determining the positioning statement?
- They have the highest authority in the company
- They have the most knowledge about the product
- They have the final say in decision making
- They have direct interaction with customers (correct)
