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Questions and Answers
What is a key recommendation when planning videos according to the text?
Why is it important to know your goal before creating a video?
What is suggested as the optimal video length according to the text?
Why is it advised to keep videos short according to the text?
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What is the importance of creating anticipation in video series as mentioned in the text?
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Why is being topical recommended when creating videos?
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What should you do monthly or bi-monthly according to the text?
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How does creating a series of videos help according to the text?
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Study Notes
Creating a Video Marketing Plan
- Begin with the end in mind, knowing what you want to achieve with your video
- Define your goal, whether it's to position yourself as an expert or demonstrate a product
Creating Engaging Video Content
- Create a series of videos to break down big chunks of information into shorter, digestible bits
- Keep videos short, ideally 2.5 minutes, to respect viewers' time and attention span
- Focus on a specific topic, avoiding too much information
- Make content topical by referencing current events to engage the audience
Keeping Your Video Content Relevant
- Regularly check (monthly or bi-monthly) to ensure video information remains relevant
- Ensure videos are device compatible to reach a broader audience
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Description
Learn about the key components of creating a video marketing plan, including setting goals and understanding your target audience. Discover how to effectively engage and communicate with viewers through videos.
