Creating a Matterport 360 Tour

Creating a Matterport 360 Tour

• A Matterport 360 tour is a crucial part of a real estate package, and it's essential to learn how to create one efficiently.
• The equipment required for a Matterport 360 tour includes:
  • Insta 360 X3 camera, which has a higher resolution than the X1 camera
  • An iPad
  • A monopod (e.g., Digiant monopod)
  • A pole from the Insta 360

Setting Up the Camera

• The camera should be set up at a height of around 6 feet, which is approximately eye level for a person who is 5'10".
• The camera should be kept level and not tilted to ensure accurate scanning.

Capturing the 360 Tour

• The Matterport app should be downloaded and opened on the iPad.
• The camera should be connected to the Matterport app, and a new job should be started.
• The camera should be moved to the desired location, and the scan should be initiated.
• The camera should be moved around 4-6 feet after each scan, and the process should be repeated until the entire area is scanned.
• It's essential to keep the camera in visual line of sight from its previous position to ensure a smooth transition between scans.

Scanning Tips

• The camera should be moved quickly and efficiently to avoid confusion with the app.
• If the camera is moved too far, the app may not be able to align the scans properly.
• The camera should be kept at a consistent height to avoid confusion with the app.
• The iPad should be cleared of unnecessary data to ensure it can handle the aligning process.

Marking Windows and Mirrors

• After completing each floor, the windows and mirrors should be marked in the Matterport app to reduce reflection and improve the accuracy of the scan.
• The direction of the mirror should be correctly marked in the app.

Uploading the Scan

• The completed scan should be uploaded to the Matterport platform, which requires an internet connection.
• The upload process may take some time, depending on the size of the scan and the internet connection speed.

Creating a Matterport 360 Tour

• A Matterport 360 tour is a crucial part of a real estate package.
• Essential equipment for a Matterport 360 tour includes:
• Insta 360 X3 camera (higher resolution than X1)
• An iPad
• A monopod (e.g., Digiant)
• A pole from the Insta 360

Setting Up the Camera

• Set the camera at a height of around 6 feet (approximately eye level for a 5'10" person).
• Ensure the camera is level and not tilted for accurate scanning.

Capturing the 360 Tour

• Download and open the Matterport app on the iPad.
• Connect the camera to the app and start a new job.
• Move the camera to the desired location and initiate the scan.
• Move the camera 4-6 feet after each scan and repeat until the entire area is scanned.
• Keep the camera in visual line of sight from its previous position to ensure a smooth transition between scans.

Scanning Tips

• Move the camera quickly and efficiently to avoid confusion with the app.
• Avoid moving the camera too far, as the app may not be able to align the scans properly.
• Keep the camera at a consistent height to avoid confusion with the app.
• Clear the iPad of unnecessary data to ensure it can handle the aligning process.

Marking Windows and Mirrors

• Mark windows and mirrors in the Matterport app after completing each floor to reduce reflection and improve scan accuracy.
• Correctly mark the direction of the mirror in the app.

Uploading the Scan

• Upload the completed scan to the Matterport platform (requires an internet connection).
• Upload time may vary depending on scan size and internet connection speed.

Flythrough Editing Essentials

• Flythrough videos require planning and timing to navigate through a home within a limited time frame (e.g., 60 seconds or 90 seconds for Instagram).
• Balancing speed and slowing down to show the viewer what's going on is crucial.

Flythrough Video Editing Process

• Minimal editing is typically required, including adding soundtracks, whoosh sounds, and stabilization.
• Color grading is important to make the footage look good.

Overcoming Drone Limitations

• The DJI Avada drone has limitations, making it harder to fly smoothly.
• Mastering the drone's navigation and finding alternative means to overcome its limitations is essential.

Stabilization Techniques

• Stabilization is crucial in flythrough videos, especially when using drones like the DJI Avada.
• GoPro cameras have better hyper-smooth features, which can achieve smoother footage.

Sound Design Fundamentals

• Sound design is important in flythrough videos, creating a more immersive experience with sound effects.
• Adding sound effects like whoosh sounds, door opening sounds, and ambient noises can enhance the video.
• Finding the right balance is essential to avoid overdoing sound design.

Color Grading and Exporting

• Color grading is important to make the footage look natural and visually appealing.
• Adjusting midtones and highlights can make a significant difference in the final output.
• Exporting the final video in the correct format is essential for optimal playback on various devices.

Business Opportunities

• Flythrough videos can be a lucrative and high-profit-margin business.
• Mastering the skills and techniques involved is crucial for success.

Editing Photos and Batch Editing

• Batch editing is crucial for handling high-volume work, particularly in real estate photography, to save time and increase efficiency.
• Individual photo editing can be time-consuming, but batch editing streamlines the process.

Working with Lightroom

• Lightroom Classic's Auto Stacking feature is useful for creating panoramic photos.
• Importing photos into Lightroom and converting them to DNGs (raw files) provides more flexibility in editing.
• Edits can be applied to one photo and then copied to other photos, ensuring consistency.

Editing Photos

• Adjusting highlights, shadows, and saturation enhances the overall look of the photo.
• The Auto White Balance feature corrects white balance issues.
• Copying development settings from one photo to apply to other photos maintains consistency in editing.

Scalable Editing

• Selecting a photo, making edits, and then copying those settings to apply to other photos ensures efficiency.
• The "Paste" feature applies edits to multiple photos at once.
• Reviewing each photo ensures the edits are correct, and adjustments can be made as needed.

Delivering Photos to Clients

• Exporting photos at 100% quality is suitable for full-size usage.
• Offering upselling opportunities, such as SEO tagging and web optimization, can increase revenue.
• Exporting photos at a lower quality (e.g., 50%) reduces file size for web usage.
• Adding metadata, such as keywords, descriptions, and creator information, enhances SEO.

Tips and Tricks

• Using flash when shooting real estate photos enhances the overall look.
• Shooting in auto mode or aperture priority avoids white balance issues.
• The "Level" feature corrects issues with horizon lines.
• Providing clients with multiple editing style and look options increases customer satisfaction.

Batch Editing for Drone Photography

• Batch editing is crucial for drone photography, especially when working with a large number of photos.
• When editing exterior photos, start by adjusting highlights, shadows, and whites to achieve a bright and happy look.
• Be cautious not to overpush the whites, as this can lead to loss of detail in the image.
• Apply a touch of clarity to enhance the overall image.

Vignetting

• Vignetting is a technique used to draw the viewer's attention to a specific area of the image.
• To achieve vignetting, use the brush tool to create a layer mask and darken the surrounding areas.
• This technique is particularly useful for high-end real estate listings, where a more produced and edited look is expected.

Sky Replacement

• Sky replacement can be used to enhance the mood and atmosphere of an image.
• Use the Sky Replacement tool in Photoshop to replace the original sky with a more desirable one (e.g., sunset).
• Adjust the mask and foreground lighting to create a natural look.

Exporting and Delivery

• When exporting photos, choose the highest quality settings (e.g., JPEG 100%).
• Consider overd delivering photos to clients, as this can help keep them happy and increase the chances of repeat business.
• Be aware of the differences between optical and digital zoom, and the impact on image quality.

Time-Saving Tips

• Find a good representative photo and apply its development settings to similar photos to save time.
• Use batch editing to apply similar adjustments to multiple photos at once.
• Avoid spending too much time on individual photos, as this can be inefficient and time-consuming.

Mastering Real Estate Drone Jobs

• Mastering fixed subjects in real estate drone jobs exposes you to diverse environments, close-proximity flying, and adapting to different homes for various audiences.

Course Resources

• Pre-flight home preparation checklist is provided as a resource.
• Checklist for capturing photos and videos is also provided as a resource.

Creating Media for Homes

• Website automation is essential for creating media for homes.
• Offer three basic packages with clear goals and workflows.
• Clients pay for the package upfront, providing a clear objective.

Equipment and Software

• iPhone and Osmo Mobile 6 can be used, but high-end equipment is recommended for better quality and durability.
• Course software and equipment help deliver high-quality results.

Automation and Client Management

• Automation on your website should include three packages.
• Clients book an appointment through Calendly and pay 50% of the package upfront.
• Automation tools like HiTail or Sprout Social deliver information to clients through email sequences.
• Set clear boundaries and communicate expectations with clients, including storage and delivery timelines.

Best Practices and Mindset

• Develop a strong work ethic and willingness to work for yourself and your company.
• Automation and clear communication improve client relationships and avoid potential issues.
• A growth mindset and openness to learning and adapting are essential for success in real estate drone jobs.

Final Thoughts

• Drone piloting requires mastering multiple skills and overcoming challenges.
• The right mindset and skills lead to success and a rewarding career in real estate drone jobs.