Crafting Effective Job Postings

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Questions and Answers

What is the purpose of using a real email address in a job posting?

To avoid confusion with a black hole HR email address

To make it easier for candidates to apply

To make the job posting look more professional

To attract A players and give a feeling of personal connection (correct)

Why does the author recommend using an optional closing statement in a job posting?

To make the job posting look longer

To provide additional information about the company

To give candidates a chance to shine early on (correct)

To weed out uninterested candidates

What should candidates include in their three-sentence response to the optional closing statement?

Their salary requirements

Why they think they are the best fit for the position and what contributions they can make (correct)

Their entire job history

Their personal hobbies and interests

What is the author's attitude towards candidates who are uncertain about the job?

He wants to repel them (D) Signup and view all the answers

What is the purpose of the author's book 'The Seven Master Steps to Hiring A Players'?

To teach readers how to attract and hire the best people (B) Signup and view all the answers

What is the difference between A players and C players?

A players are more skilled and productive than C players (A) Signup and view all the answers

What is the author's opinion on 'tire kickers'?

He is not interested in them (C) Signup and view all the answers

What is the benefit of using the author's five-step process for writing a job posting?

It attracts A players and repels C players (A) Signup and view all the answers

Which of the following is the number one thing that attracts A-Players?

Transformation through learning and growth (A) Signup and view all the answers

What should be included in a job proposition to attract A-Players?

Elements such as pride in their work and a compelling mission (D) Signup and view all the answers

What should be avoided in job postings to attract the best candidates?

Including a long list of requirements (A) Signup and view all the answers

What is the suggested way to describe the position in a job posting?

Using the second person (B) Signup and view all the answers

What should be included in the 'what we do' section of a job posting?

An overview of the company's mission (D) Signup and view all the answers

What type of experience should be required in a job posting to attract A-Players?

No experience (B) Signup and view all the answers

How should a job posting be closed to encourage candidates to apply?

By using a call to action and summarizing the job position (D) Signup and view all the answers

Study Notes

5 Steps to Attracting A-Players and Repelling C-Players in Job Postings

Hiring the best people requires attraction and knowing what they are attracted to.
The number one thing that attracts A-Players is transformation through learning and growth.
A-Players also value fun, making a difference, and working with people who are better than they are.
Most job postings contain a long list of requirements that repel the best candidates and attract the worst.
To write an attractive job proposition, start by using an industry standard title that resonates with prospective candidates.
Capture their interest by answering the question "what's in it for me?" and include elements that A-Players are looking for such as pride in their work and a compelling mission.
In the "what we do" section, share your excitement and enthusiasm about your company and what you do.
In the proposition description, describe the position in the second person, using the word "you" as much as possible to allow candidates to visualize themselves in the role.
Describe the daily accountabilities for the position, which attracts A-Players and repels C-Players.
Give prospects a feeling for the type of work they will be doing and require experience without actually requiring it.
Use a call to action to close the job posting, summarizing the job position and telling candidates what to do next.
Encourage candidates to have a confidential conversation by sending their resume to a real person, not just HR.

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Description

Learn 5 key steps to attract top talent and repel low performers in your job postings with this informative quiz. Discover what A-Players are looking for and how to craft a job proposition that speaks to their desires and values. Take this quiz to improve your hiring process and attract the best candidates for your organization.