Costume Design Week 7

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Questions and Answers

What age group primarily makes up the majority of bloggers?

50 years old and above

Under 18 years old

18 to 34 years old (correct)

35 to 50 years old

Which principle of persuasion emphasizes the importance of social obligation?

Authority

Reciprocity (correct)

Scarcity

Consensus

What is one of the components of the Blanchard ABCD model of trust?

Adept

Ambiguous

Adaptable

Believable (correct)

In the context of fashion blogging, what distinguishes outfit/style blogs from news blogs?

They are more about self-marketing and personal branding. Signup and view all the answers

How do bloggers primarily establish credibility with their audience?

Through cultivation of trust Signup and view all the answers

Which type of blog is primarily written by professionals employed by a company?

Corporate blogs Signup and view all the answers

What characteristic of authority is vital for bloggers to build trust?

Being knowledgeable and credible Signup and view all the answers

What is a common trait of the second wave of bloggers that emerged after September 2009?

They often became professionals in fashion blogging. Signup and view all the answers

What is the primary goal of costume design in performances?

To visually tell a story and convey characters' personalities Signup and view all the answers

How do costumes provide basic information about a character?

By indicating their age, gender, occupation, and social background Signup and view all the answers

Which style of staging requires the costumes to be realistic and recreate everyday life?

Naturalism Signup and view all the answers

What was Piero Tosi recognized for in his career?

Creating costumes for several notable films Signup and view all the answers

Which factor does NOT influence costume design according to the notes?

The personal history of the costume designer Signup and view all the answers

Which notable achievements are associated with Milena Canonero?

Multiple Oscars for Best Costume Design including 'Marie Antoinette' and 'The Grand Budapest Hotel' Signup and view all the answers

What significant life change influenced Franco Zeffirelli's early interest in theater?

The early loss of his mother and being raised by his Aunt Lide Signup and view all the answers

What aspect of costume design aids in conveying the context of a play?

Costumes that follow the style of the time period Signup and view all the answers

Which type of advertising focuses primarily on informing consumers about product characteristics and purchasing information?

Information advertising Signup and view all the answers

What is a significant characteristic of projective advertising?

It offers ambiguous messages for consumer interpretation. Signup and view all the answers

What best describes the goal of brand activism in advertising?

To engage in political and cultural debates Signup and view all the answers

Which production was created as an iconic television film by a notable director?

Jesus of Nazareth Signup and view all the answers

Which of the following best characterizes shock advertising?

Aiming to raise awareness through shocking content Signup and view all the answers

What is a hallmark of branded content in advertising?

Emphasizing entertaining narratives over product promotion Signup and view all the answers

Which statement about the evolution of fashion advertising is accurate?

Digital platforms have limited the creativity of fashion brands. Signup and view all the answers

What distinguishes dynamic imagination in creative productions?

Innovative reinterpretation of classical works Signup and view all the answers

What element is crucial in persuasive advertising?

Focus on directly stimulating positive reactions Signup and view all the answers

Why is the term 'shock advertising' subjective?

What is considered shocking varies across cultures. Signup and view all the answers

What defines the approach taken by the Franco Zeffirelli Foundation?

Dedicated to promoting historical and cultural arts Signup and view all the answers

What is the impact of post-9/11 conservatism on advertising?

Heightened aversion to controversy in the fashion industry Signup and view all the answers

What characterizes the director known for visually striking operas?

Rich historical authenticity combined with creativity Signup and view all the answers

What is the primary sense that fashion is meant to appeal to?

Sight Signup and view all the answers

What distinguishes fashion editorials from advertising in fashion photography?

Advertising focuses more on product promotion. Signup and view all the answers

Which photographer is known for changing the direction of fashion photography by evoking mood rather than focusing solely on garment details?

Baron Adolf de Meyer Signup and view all the answers

Which photographer was known as the first female fashion photographer?

Louise Dahl Wolfe Signup and view all the answers

Which of the following best describes the 'Rule of the Center' in fashion photography?

London and New York as major hubs for fashion photography. Signup and view all the answers

What is a characteristic of the hybrid art of fashion photography?

Creation of images that blend artistry with commercial appeal. Signup and view all the answers

What is a key advantage of fashion blogging for companies?

It leads to more inbound links to company websites. Signup and view all the answers

Which of these characteristics makes fashion blogs a new form of fashion journalism?

A blend of entertainment, information, and promotion. Signup and view all the answers

What was one of the significant transformations in fashion photography technology mentioned?

Adoption of smaller cameras and artificial lights. Signup and view all the answers

Which photographer is associated with a new definition of beauty going beyond the idea of perfection?

Richard Avedon Signup and view all the answers

What is one reason why some photographers risked their reputations while working in fashion?

Collaboration with Hollywood and fashion could undermine their perceived seriousness. Signup and view all the answers

What aspect of fashion photography does still life photography primarily emphasize?

Packshots and product representation. Signup and view all the answers

Which of the following statements is true regarding the evolution of fashion photography?

Fashion photography has grown into both commercial and artistic expressions. Signup and view all the answers

Study Notes

Week 7: Costume Design

Costume Design Definition: The art of creating clothing and accessories for characters in theater, film, television, opera, dance, and other performances.
Goal: Visually tell a story, conveying a character's personality, social status, and historical period, enhancing the production's aesthetic.
Collaboration: Designers work closely with directors, set designers, and other creative team members to ensure costumes align with the production's vision.
Character Establishment: Costumes provide basic character information (age, gender, occupation, social background) and reveal personality and circumstances within the play.
Contextual Representation: Costumes convey the play's context, including time period and geographical setting, mirroring the fashion and style of the era.
Style Support: Costumes support the overall production style (e.g. naturalistic, realistic costumes for a naturalistic play).
Set Design Relation: Costume design is linked to set design, with realism, naturalism, and expressionism influencing costume choices.

Costume Design Key Figures

Piero Tosi (1927-2001): Known for his work on Il Gattopardo and Morte a Venezia, and the 2014 Honorary Oscar.
Danilo Donati: Awarded Oscars for Romeo and Juliet (1969) and Casanova (1977).
Milena Canonero (1946-Present): Won Oscars for Barry Lyndon, Chariots of Fire, Marie Antoinette, and The Grand Budapest Hotel.

Week 7: Franco Zeffirelli (Biography)

Biography: Born in Florence in 1923, raised by his aunt and influenced by Shakespearean theatre and art.
Education: Attended Liceo Artistico, Convent of San Marco, Accademia di Belle Arti, and the Department of Architecture in Florence.
Early Career: Began as a set and costume designer gaining recognition for dramatic designs and working with artists like Salvador Dalí and Luchino Visconti.
Directorial Transition: Transitioed to directing, working on operas and theatre in Italy and internationally.
Opera & Theatre Achievements: Acclaimed for richly-detailed productions of operas (e.g., La Traviata, Tosca). Frequently collaborated with Maria Callas. Revitalised Shakespeare plays in London's Old Vic.
Film Achievements: Adapted The Taming of the Shrew, Romeo and Juliet, and Hamlet for the screen. Made the television film Jesus of Nazareth, and directed operatic films and Hollywood films including The Champ and Endless Love.
Recognition: Knighted by Queen Elizabeth II.
Legacy & Foundation: Established the Franco Zeffirelli Foundation and International Centre for the Performing Arts in Florence.

Week 8: The Language of Advertising

Advertising Defined: Persuasive communication (to inform and influence).
Integrated Campaigns: Employing various media (print, video, digital, outdoor).
Information Advertising: Aims to educate consumers regarding a product (details, qualities, price, availability).
Persuasive Advertising: Convinces consumers through various methods; more visual and appealing than information advertising.
Projective Advertising: Aims to create engagement and evoke emotional responses; relying mainly on visual concepts.
Branded Content: Focuses on the brand's identity, values, vision, history and lifestyle; often fuses advertising and entertainment; considered non-interruptive.
Content Types: Advertorials, brand magazines, branded web services, branded films, fashion films, short movies, podcasts.

Week 8: Controversial Advertising & Brand Activism

Controversial Advertising: Aims to shock or spark controversy to gain attention.
Motivations: Raise audience awareness about issues for business or commercial gain.
Controversial Elements: May include disgusting images, sexual references, profanity, cultural sensitivity, and social/political touchy issues.
Brand Activism: Brands recognizing their power to influence attitudes beyond consumer choices; taking political/cultural stances.
Purpose Marketing: Brand activism's practice, prioritizing diversity, progressive values, and transforming brands into institutions with social and cultural influence.

Week 9: Fashion Photography

Fashion Photography Importance: Primarily visual media; emphasizing images over text; appealing mainly through sight.
Evolution: Developed from commercial photography to artistic expression, reflecting changes in contemporary life and visual culture.
Technological Advancements: Impacts of chemical processing, faster film, smaller cameras, artificial lights, color film, digital capture, post-production, and AI.
Photography Types: Magazine advertising (product/brand focus) and editorial fashion spreads (idea/theme focus).
Key Concepts: Increasing career opportunities, the role of London, New York, Milan, and Paris as fashion photography centres; the importance of traditional paper magazines.
Photography Styles: Still life (packshots, lookbooks), fashion photography (location shoots with models), and experimentation with outdoor and studio settings.

Week 9: Fashion Photography Key Figures

Baron Adolf De Meyer: Early Vogue photographer; changed fashion photography's perception.
Louise Dahl-Wolfe: First female fashion photographer; focused on the idea of liberated women.
Vivian Maier: Unofficial photographer; explored street photography.
Irving Penn: Vogue photographer; created fashion aesthetics and a vogue still life cover.
Richard Avedon: Collaborated with Diana Vreeland; redefined beauty standards, integrating psychological and physical elements.

Week 9: Fashion Photography Article Summary

Hybrid Art: American photographers blending style and beauty in European fashion magazines, challenging traditional boundaries.
Examples: Edward Steichen, Man Ray, and others who transcended the commercial aspect of fashion photography and created timeless beauty.

Week 10: Fashion Blogging and Influencing

Blogging as a Trusted Source: Blogs often considered credible sources; high link generation for using company blogs.
Characteristics: Blending entertainment, information, and promotion in a user-generated multimedia format; accessible and inexpensive for fashion brands to reach consumers.
Democratization: Fashion blogging further lowered barriers to entry in the fashion world.
Blogger Demographics: Primarily women, young (18-34), educated, and socially active on multiple platforms.
Credibility Aspects: Bloggers needing awareness of factors associated with expertise and trust (cognitive, ethical and affective components).
Persuasion Principles: Using principles of reciprocity, scarcity, authority, commitment/consistency, liking, and consensus to increase influence.
Trust Models: Blanchard ABCD model of trust: Able, Believable, Connected, Dependable.
Blog Types: Outfit/Style blogs (self-marketing), News blogs (insider information), Corporate blogs for promotion/product announcements and brand communication.

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Description

Explore the essentials of costume design in theater and film. This quiz covers the role of costumes in character establishment, contextual representation, and the collaboration between designers and other creative team members. Test your understanding of how costumes enhance storytelling and production aesthetics.