Chapter 2 CS

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What is the main goal of business-unit strategy?

To determine how to compete

What does RBV help explain?

Competitive advantage in a single business sector

Based on Vanneste's Meta Analysis, which level exhibits the highest variance findings?

Business

In the HACO Gruppe, which entity is located in Austria?

Gutschermühle GmbH

What is the purpose of corporate strategy according to the text?

To determine where to compete

What are some characteristics that make markets imperfect?

Limited number of market participants and asymmetric information

Which model is often used to analyze competitor strengths according to the text?

Porter's 5-Forces model

What are the generic strategies mentioned in the text as part of fulfilling strategic purposes?

Cost leadership and differentiation

Which view emphasizes the importance of resources in achieving competitive advantage?

Resource-Based View

In the formula y = f(x1, x2) mentioned in the text, what does x2 represent?

Internal determinants such as sectors

What are some examples of core competencies mentioned in the text?

Wireless communications and Package tracking

When investing in resources, what is emphasized to maintain a competitive edge?

Building and maintaining superior resources

What is one key consideration when upgrading resources according to the text?

Strengthening existing resources and adding complementary ones

How does the text suggest leveraging resources for strategic advantage?

Focusing, accumulating, and complementing resources strategically

In the context of corporate strategy, what does 'concentration on resources' involve?

Dedicating resources to specific areas of strategic importance

What does 'Resource picking/selecting' involve in the context of corporate strategy?

Identifying and selecting valuable resources

Which of the following is NOT listed as a part of the functional areas in the context of corporate capabilities?

Marketing Sale

In the context of corporate capabilities, what does 'Capability building' refer to?

Developing and strengthening organizational capabilities

Which company is given as an example of having the capability in basic research?

Roche

What is the significance of 'Disaggregation of the resources' in corporate strategy?

Identifying and separating different resources

What is the main difference between a core competency and a distinctive competence?

Core competency is central to a company's strategy, while distinctive competence is competitively valuable.

According to the Resource-based View (RBV), what can it explain?

Why some firms are more profitable than others

Which type of resources are included in Liebherr's intangible resources?

Patents and corporate identity

What distinguishes a competency from a core competency?

Core competencies are central to a company's strategy

Why do firms possess both a competitive advantage in a single business unit and a corporate advantage extending across business units?

To achieve sustainability and competitiveness in different areas

Which of the following is NOT considered an intangible asset in the context of corporate strategy?

Patents from 3M

In the context of organizational capabilities, what would a firm pursuing a low-cost strategy focus on?

Improving manufacturing process efficiency

Which of the following best defines an organizational capability?

A bundle of assets or resources to perform a business process

What type of asset is Easyjet’s aircraft in the context of corporate strategy?

Tangible asset

Which of the following best describes how capabilities are related to a firm's strategy?

Firms align capabilities with their strategy

What is the focus of the resource-based view (RBV) in businesses?

Identifying and leveraging valuable resources

Which term from the text refers to resources that are difficult for competitors to imitate?

Conservation of resources

What concept is used to evaluate whether resources provide a competitive advantage based on value, rarity, inimitability, and organization?

VRIO Framework

Which of the following is NOT a type of resource mentioned in the text?

Customer base

In the context of corporate strategy, what is the primary focus of core competencies?

Developing unique strengths that create value

What does the concept of 'Appropriability' in the VRIO framework refer to?

The ability to protect and capture value from resources

Which aspect makes a resource valuable according to the text?

Being scarce, inimitable, non-substitutable, and valuable

What is one of the criteria used to evaluate resources within the VRIO framework?

Organizational capabilities

Which term describes the process of speeding up the return horizon of resources?

Resource recovery

What do core products represent in the context of corporate strategy?

The main products a business offers in its portfolio

_______ Strategy is determined by how to compete in a business unit.

Business-unit

_______ Strategy is determined by where to compete across several business units.

Corporate

RBV clarifies why a firm exhibits a competitive advantage in a single business sector and a corporate advantage that extends across several _______ units.

business

_______ helps to exploit market inefficiency

Strategy

Porter’s model of competitor strengths includes _______

5-Forces

_______ positioning of a corporation relative to the competitors in a specific sector

External

Resources and _______ View (VRIO)

Resource-Based

_______ alignment of activities and investments (e.g., Marketing, R&D)

Internal

One of the core competencies from Amazon is ______ management

logistic

Corporate strategy involves investing in resources to build and maintain competitively superior ______

resources

In corporate strategy, leveraging resources involves convergence, focus, and ______

target

___________ of the resources is crucial in corporate strategy.

Disaggregation

One of the aspects of upgrading resources is adding ______ resources

complementary

Identifying corporate ___________ is essential for strategic planning.

capabilities

To achieve strategic advantage, firms must concentrate on resources, accumulate resources, and complement resources through linking with ______ factors

complementary

____________ building is a key aspect of resource deploying.

Capability

Alphabet is known for its capability in ____________.

basic research

The focus of the resource-based view (RBV) is on leveraging __________ for competitive advantage.

resources

A competency is an internal capability that a company performs better than its other internal ______.

capabilities

A core competency is a well-performed internal capability that is central to a company’s strategy, competitiveness, and ______.

profitability

A distinctive competence is a competitively valuable capability that a company performs better than its ______.

rivals

RBV can explain why one firm is different from another and what makes a competitive advantage ______.

sustainable

RBV clarifies why a firm possesses a competitive advantage in a single business unit and a corporate advantage extending across business ______.

units

______ Assets include Coca-Cola's Coke recipe

Tangible

A firm pursuing a differentiation strategy would focus on ______ product development

new

Capabilities govern the efficiency of activities or quality of outputs, which are usually considered as a 'bundle' of assets or resources to perform a business ______

process

RBV clarifies why a firm exhibits a competitive advantage in a single business sector and a corporate advantage that extends across several ______ units

business

Resource-based view (RBV) emphasizes the importance of resources in achieving ______ advantage

competitive

______ of resources: recycling and co-optation (hard to imitate)

Conservation

Components of Internal (Resource) Analysis Competitive advantage (distinctive competence) Core competencies Resources Tangible Intangible ______ Criteria Value Chain Scarcity, Feasability, Appropriability (or VRIO) Integration Out-sourcing Sale

Capabilities

After today’s session you will be able to answer the following questions: The meaning of the resource-based view (RBV) for businesses. What are „valuable“ resources and where do they come from? How resources and capabilities are relevant to ______ strategy?

corporate

Learning Objectives After today’s session you will be able to answer the following questions: The meaning of the resource-based view (RBV) for businesses. What are „valuable“ resources and where do they come from? How resources and capabilities are relevant to ______ strategy?

corporate

What are „valuable“ resources and where do they come from? How resources and capabilities are relevant to corporate ______?

strategy

What are „valuable“ resources and where do they come from? How resources and capabilities are relevant to ______ strategy?

corporate

______ and Rents

Resources

The Roots of Competitiveness End Products 1 2 3 Business 1 Business 2 Business 3 Business 4 Core Product 2 Core Product 1 Competence 1 Competence 2 Competence 3 Competence 4 (Prahalad and Hamel, HBR, 1990, p.81) © Artur Baldauf l Department of Management & Entrepreneurship l University of Bern Corporate Strategy 31 Components of Internal (Resource) Analysis Competitive advantage (distinctive competence) Core competencies ______ Tangible Intangible Capabilities Criteria Value Chain Scarcity, Feasability, Appropriability (or VRIO) Integration Out-sourcing Sale

Resources

Resources ______ Capabilities Criteria Value Chain Scarcity, Feasability, Appropriability (or VRIO) Integration Out-sourcing Sale

Tangible

Resources Tangible Intangible ______ Criteria Value Chain Scarcity, Feasability, Appropriability (or VRIO) Integration Out-sourcing Sale

Capabilities

Resources and rents

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