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Corporate Communications PP Notes: Digitalization and Communication Trends

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Questions and Answers

What is one of the characteristics of digitalization in communication?

Traditional communication methods
One-way communication
Immediate Response (correct)
Limited global audience

What is a trend in professional communication due to societal changes and evolutions?

Decreased interaction and participation
Less emphasis on transparency
Increased hierarchy and control
From offline to online (correct)

What is the main starting point for the professional communicator according to the text?

Transparency of the organization
The identity of the organization (correct)
Trust issues in communication
Vision and mission of the organization

What does the communication department evolve from, according to the text?

Directing their own production (A) Signup and view all the answers

What are some effects of digitalization on communication according to the text?

Transparency becomes key (A) Signup and view all the answers

What are some characteristics of digitalization in communication according to the text?

Limited costs (A) Signup and view all the answers

What are the key competences of a communication practitioner according to the text?

Advising and integrating (A) Signup and view all the answers

What is the purpose of the Publicity Model of Grunig's Models of Public Relations?

As much publicity as possible (D) Signup and view all the answers

What does Strategic Communication Management primarily focus on?

Being dynamic and flexible (B) Signup and view all the answers

What is a characteristic of the Two-Way Asymmetric Model in Grunig's Models of Public Relations?

Strong media orientation (A) Signup and view all the answers

What does the Balanced Scorecard aim to improve within an organization?

Processes and results (B) Signup and view all the answers

What does corporate communication primarily focus on?

Knowledge about identity and image (C) Signup and view all the answers

What is the role of Public Relations according to the text?

Viewing the organization from an outside-in perspective (D) Signup and view all the answers

What does the 4Cs of communication stand for within Europe?

(Counseling, Coaching, Conceptualizing, and Creation) (C) Signup and view all the answers

What is the main focus of Internal Communication according to the text?

(Psychology of the organization and human resources) (D) Signup and view all the answers

What is the overall purpose of Marketing Communication according to the text?

Creating and guiding behavior change among consumers/clients (A) Signup and view all the answers

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