16 Questions
What is one of the characteristics of digitalization in communication?
Immediate Response
What is a trend in professional communication due to societal changes and evolutions?
From offline to online
What is the main starting point for the professional communicator according to the text?
The identity of the organization
What does the communication department evolve from, according to the text?
Directing their own production
What are some effects of digitalization on communication according to the text?
Transparency becomes key
What are some characteristics of digitalization in communication according to the text?
Limited costs
What are the key competences of a communication practitioner according to the text?
Advising and integrating
What is the purpose of the Publicity Model of Grunig's Models of Public Relations?
As much publicity as possible
What does Strategic Communication Management primarily focus on?
Being dynamic and flexible
What is a characteristic of the Two-Way Asymmetric Model in Grunig's Models of Public Relations?
Strong media orientation
What does the Balanced Scorecard aim to improve within an organization?
Processes and results
What does corporate communication primarily focus on?
Knowledge about identity and image
What is the role of Public Relations according to the text?
Viewing the organization from an outside-in perspective
What does the 4Cs of communication stand for within Europe?
(Counseling, Coaching, Conceptualizing, and Creation)
What is the main focus of Internal Communication according to the text?
(Psychology of the organization and human resources)
What is the overall purpose of Marketing Communication according to the text?
Creating and guiding behavior change among consumers/clients
This quiz covers the interaction model of communication, characteristics of digitalization such as immediate response, global audience, two-way communication, and the effects of digitalization including globalization having a 24/7 character and individualization.
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