Corporate Communication Quiz

Corporate Communication Goals and Elements

• Primary goal of corporate communication in organizational settings: build a positive reputation for the organization
• Example of a corporate communication element: media monitoring

Corporate Communication Concepts

• Reputation management: an example of a corporate communication concept
• Role of corporate advertising: build brand awareness and promote organizational values

Corporate Communication Practices

• Example of a corporate communication practice: crisis management
• Key stakeholder group in corporate communication: regulators, suppliers, and competitors

Corporate Communication Identity and Strategy

• Purpose of identity in corporate communication: create a unique and recognizable brand for the organization
• Example of a corporate communication strategy: social media engagement

Corporate Communication and Reputation

• Role of reputation in corporate communication: build trust and credibility for the organization
• Importance of media relations in corporate communication: build a positive reputation for the organization