Corporate Communication Quiz

Questions and Answers

To enhance employee job satisfaction

To improve organizational efficiency

To increase shareholder profits

To build a positive reputation for the organization (correct)

Social media marketing

Media monitoring (correct)

Financial analysis

Employee performance evaluation

To increase customer loyalty

To reduce organizational costs

To create a unique and recognizable brand for the organization (correct)

To enhance employee engagement

To build brand awareness and promote organizational values Signup and view all the answers

Crisis management Signup and view all the answers

All of the above Signup and view all the answers

To enhance organizational credibility Signup and view all the answers

Reputation management Signup and view all the answers

Study Notes

Primary goal of corporate communication in organizational settings: build a positive reputation for the organization
Example of a corporate communication element: media monitoring

Reputation management: an example of a corporate communication concept
Role of corporate advertising: build brand awareness and promote organizational values

Example of a corporate communication practice: crisis management
Key stakeholder group in corporate communication: regulators, suppliers, and competitors

Purpose of identity in corporate communication: create a unique and recognizable brand for the organization
Example of a corporate communication strategy: social media engagement

Role of reputation in corporate communication: build trust and credibility for the organization
Importance of media relations in corporate communication: build a positive reputation for the organization