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Questions and Answers
What is the main focus of the horizontal path in the context of organizational communication?
What is the main focus of the horizontal path in the context of organizational communication?
- Positioning
- Communication (correct)
- Interaction
- Competitive value propositions
What is the primary resource for ensuring the authenticity of the corporate brand?
What is the primary resource for ensuring the authenticity of the corporate brand?
- Employees (correct)
- Marketing campaigns
- Stakeholders
- Partnerships
What is the role of the corporate personality or character in the company's brand core?
What is the role of the corporate personality or character in the company's brand core?
- It is expressed through product design only
- It is only relevant to stakeholders
- It is solely responsible for marketing taglines
- It underpins the company's brand core (correct)
What is the relationship between an organization's promise and its values?
What is the relationship between an organization's promise and its values?
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What happens when there is a mismatch between an organization's culture and values?
What happens when there is a mismatch between an organization's culture and values?
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