COPY: Corporate Brand Identity: Creating a Strong Company Identity
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Questions and Answers

What is the main focus of the horizontal path in the context of organizational communication?

  • Positioning
  • Communication (correct)
  • Interaction
  • Competitive value propositions

    • What is the primary resource for ensuring the authenticity of the corporate brand?

  • Employees (correct)
  • Marketing campaigns
  • Stakeholders
  • Partnerships

    • What is the role of the corporate personality or character in the company's brand core?

  • It is expressed through product design only
  • It is only relevant to stakeholders
  • It is solely responsible for marketing taglines
  • It underpins the company's brand core (correct)

    • What is the relationship between an organization's promise and its values?

    <p>The promise is aligned with the organization's values</p> Signup and view all the answers

    What happens when there is a mismatch between an organization's culture and values?

    <p>The organization's relationships with stakeholders suffer</p> Signup and view all the answers

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