Copyright Restrictions in Document

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Questions and Answers

What is the lead conversion rate mentioned in the text?

  • 20%
  • 50%
  • 4% (correct)
  • 80%

Which stage had a negotiation value of $2.15 million?

  • Orders, Bookings
  • Negotiated (correct)
  • Opportunities
  • Installations

What was the total amount billed according to the text?

  • $5.38 million
  • $1.02 million
  • $1 million (correct)
  • $1.07 million

Which term does the text suggest is increasingly borrowed in sales management language?

<p>Production (D)</p> Signup and view all the answers

What is the estimated opportunity win rate mentioned in the text?

<p>20% (B)</p> Signup and view all the answers

In which stage were installations valued at $1.02 million?

<p>Installed (D)</p> Signup and view all the answers

In managing sales, what is the purpose of structuring the 'blackbox' from contact to contract into progress stages and micro-conversions?

<p>To track and analyze the conversion rates at different stages (C)</p> Signup and view all the answers

What factors determine the number of leads needed for successful sales according to the text?

<p>Number of leads multiplied by the target number of orders (D)</p> Signup and view all the answers

What is crucial for executives dreaming of a scaleable sales process?

<p>High lead value for billing $1M in 6 months (A)</p> Signup and view all the answers

What does the term 'revenue production process' refer to in the context of managing sales?

<p>A scalable and repeatable sales process generating revenue (B)</p> Signup and view all the answers

Why is it mentioned that the document is 'CONFIDENTIAL AND PROPRIETARY'?

<p>To restrict any form of use without specific permission (D)</p> Signup and view all the answers

What action is prohibited regarding the document according to the text?

<p>Creating derivative works like translations or video adaptations (A)</p> Signup and view all the answers

What is the consequence of using the material without specific permission from Ove Jensen?

<p>It is strictly prohibited. (A)</p> Signup and view all the answers

Which of the following is NOT a form of prohibited use mentioned in the text?

<p>Using the material for personal study (D)</p> Signup and view all the answers

What are the three parts into which the course mentioned in the text is structured?

<p>Pricing, Selling, Sales Force Management (C)</p> Signup and view all the answers

Which of the following activities is specifically mentioned as prohibited in relation to the document?

<p>Creating translations of the document (A)</p> Signup and view all the answers

What kind of discussion was this document prepared as a basis for?

<p>Classroom discussion (B)</p> Signup and view all the answers

Which of the following is explicitly mentioned as part of the course structure in the text?

<p><strong>Sales Force Management</strong> (A)</p> Signup and view all the answers

What is the purpose of inbound sales (a.k.a. inbound marketing)?

<p>To use content to attract potential buyers who are already interested. (D)</p> Signup and view all the answers

What is the definition of a visitor?

<p>An anonymous web user known only by the IP address. (C)</p> Signup and view all the answers

What does it mean to activate a lead in inbound sales?

<p>To further qualify a potential buyer based on their click behavior. (A)</p> Signup and view all the answers

What is the main restriction mentioned regarding derivative works of the document?

<p>No creation of translations or abridgments. (B)</p> Signup and view all the answers

In inbound sales, what is the role of outbound research in the sales process?

<p>To develop potential buyers from strangers to opportunities. (D)</p> Signup and view all the answers

What action is taken by inbound marketing after attracting a visitor?

<p>Convert the visitor into filling out a contact form or subscribing to a newsletter. (D)</p> Signup and view all the answers

What is the main restriction regarding derivative works of this document?

<p>No derivative works are allowed, including translations, abridgments, and adaptations (D)</p> Signup and view all the answers

How does the document describe the material content?

<p>Classroom confidential and for personal study at WHU only (B)</p> Signup and view all the answers

What action is strictly prohibited in relation to the document?

<p>Preparing derivative works without permission (B)</p> Signup and view all the answers

What term did Procter&Gamble use for sales before returning to 'sales'?

<p>'Customer business development' (A)</p> Signup and view all the answers

In what context was the document prepared according to the text?

<p>As a basis for classroom discussion (B)</p> Signup and view all the answers

What action is explicitly mentioned as not allowed in relation to the document?

<p>Preparing video adaptations of the content (B)</p> Signup and view all the answers

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