Podcast
Questions and Answers
What is the primary purpose of using cookies and data to track outages and protect against spam, fraud, and abuse?
What is the primary purpose of using cookies and data to track outages and protect against spam, fraud, and abuse?
- To develop and improve new services
- To maintain the security and reliability of Google services (correct)
- To deliver and measure the effectiveness of ads
- To show personalized content
If you reject all cookies, Google will still use data to deliver and maintain their services.
If you reject all cookies, Google will still use data to deliver and maintain their services.
True (A)
Besides past activity, what other factor influences personalized content and ads?
Besides past activity, what other factor influences personalized content and ads?
location
Non-personalized content and ads are influenced by the content you’re currently ______ and your location.
Non-personalized content and ads are influenced by the content you’re currently ______ and your location.
Which of the following is NOT a way Google uses cookies and data when you accept all?
Which of the following is NOT a way Google uses cookies and data when you accept all?
Selecting "Reject all" means that no cookies will be used for any purpose whatsoever.
Selecting "Reject all" means that no cookies will be used for any purpose whatsoever.
What is one example of personalized content on YouTube?
What is one example of personalized content on YouTube?
Which of the following is an example of how Google might tailor the experience based on collected data?
Which of the following is an example of how Google might tailor the experience based on collected data?
Ad serving is based on ______ location for non-personalized ads.
Ad serving is based on ______ location for non-personalized ads.
What is the purpose of measuring audience engagement and site statistics?
What is the purpose of measuring audience engagement and site statistics?
Flashcards
Cookies
Cookies
Small text files stored on a user's computer by websites to remember information about them.
Maintain Google services
Maintain Google services
Ensuring Google services are up and running and fixing any interruptions.
Protect against spam, fraud, and abuse
Protect against spam, fraud, and abuse
Identifying and stopping unwanted content, scams, and harmful behavior.
Measure audience engagement
Measure audience engagement
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Non-personalized content and ads
Non-personalized content and ads
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Personalized content and ads
Personalized content and ads
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Study Notes
- Cookies and data are used to deliver and maintain Google services.
- Cookies and data are used to track outages and protect against spam, fraud, and abuse.
- Audience engagement and site statistics are measured using cookies and data.
- This helps understand how Google services are used and enhance their quality.
- Accepting all cookies enables the use of data to develop and improve new services.
- Accepting all enables the delivery and measurement of ad effectiveness.
- Personalized content is shown when accepting all, depending on user settings.
- Personalized ads are shown when accepting all, depending on user settings.
- Rejecting all means cookies will not be used for these additional purposes.
- Non-personalized content and ads are influenced by current content being viewed.
- Non-personalized content and ads are influenced by the user's general location.
- Personalized content includes video recommendations and a customized YouTube homepage.
- Tailored ads are based on past activity, such as watched videos and YouTube searches.
- Cookies and data are used to tailor the experience to be age-appropriate, when relevant.
- "More options" provides details about managing privacy settings.
- Visit g.co/privacytools for more information.
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