Cookies and Data on Google

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Questions and Answers

What is the primary purpose of using cookies and data to 'Deliver and maintain' Google services?

To personalize ad content based on user settings.
To track service usage statistics for marketing purposes.
To develop entirely new Google services.
To ensure the Google services are functional and operational. (correct)

How does the use of cookies and data 'track outages and protect against spam, fraud, and abuse'?

By creating detailed user profiles for law enforcement agencies.
By monitoring service performance to identify and mitigate disruptions. (correct)
By personalizing content to reduce user exposure to harmful material.
By analyzing user search history to identify potential threats.

What does 'Measure audience engagement and site statistics' allow Google to do?

Directly target advertisements to specific users.
Enhance the quality of services by understanding user interaction. (correct)
Automatically generate personalized content for users.
Prevent users from accessing certain types of content.

If a user chooses to 'Reject all' regarding cookies, which of the following will NOT occur?

Cookies will not be used to show personalized ads. (B)

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How is non-personalized content influenced on Google platforms?

By the content currently being viewed and the general location of the user. (A)

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What types of content or ads are included as part of 'Personalized content and ads'?

Video recommendations and tailored ads based on past activity. (C)

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Why does Google tailor the experience to be age-appropriate?

To ensure content is appropriate for the user's age. (B)

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Where can users find additional information about managing their privacy settings on Google?

By visiting g.co/privacytools. (A)

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What is the difference between personalized and non-personalized ads?

Personalized ads are based on past activity, while non-personalized ads are influenced by current content and location. (C)

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Why is it important for Google to 'Develop and improve new services'?

To ensure user satisfaction and retention. (D)

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Flashcards

What are Cookies?

Small text files stored on a user's computer by a website to remember information about the user.

Maintaining Google services

Ensuring services are running smoothly and fixing any problems that arise.

Protecting against spam, fraud, and abuse

Identifying and preventing unwanted or harmful activities like spam, fraud, and abuse.

Measure audience engagement and site statistics

Assessing how users interact with a website to improve its quality and user experience.

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Personalized Content and Ads

Content and advertisements that are chosen based on your past online behavior and preferences.

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Location-based ads

General location is used for ad serving.

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Study Notes

Cookies and data are used to deliver and maintain Google services.
Tracking outages and protecting against spam, fraud, and abuse is achieved using cookies and data.
Audience engagement and site statistics are measured to understand service usage and enhance quality using cookies and data.
Accepting all cookies leads to the development and improvement of new services.
The effectiveness of ads is delivered and measured when accepting all cookies.
Personalized content is shown, depending on settings, when accepting all cookies.
Personalized ads are displayed, depending on settings, when choosing "Accept all".
Rejecting all cookies means they will not be used for the additional purposes mentioned.
Non-personalized content and ads are influenced by current content being viewed and general location.
Personalized content and ads include video recommendations, a customized YouTube homepage, and tailored ads based on past activity.
Cookies and data are used to tailor the experience to be age-appropriate, if relevant.
Additional information, including details about managing privacy settings, can be found by selecting “More options”.
G.co/privacytools can be visited at any time for more information.