Cookie Consent: Types and Management

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Questions and Answers

What is the primary purpose of using cookies on a website?

  • To store information about user preferences and devices to enhance the user experience. (correct)
  • To directly identify users and collect their personal details.
  • To track users' online activities for governmental surveillance purposes.
  • To install software on users' devices without their consent.

Why might a user choose to block certain types of cookies?

  • To allow websites to install necessary software updates.
  • To protect their privacy by limiting the collection and use of their data. (correct)
  • To increase the amount of advertising they see online.
  • To prevent the website from functioning correctly, regardless of personal preferences.

What happens when strictly necessary cookies are blocked by a user?

  • The website will continue to function perfectly normally.
  • The user will experience enhanced website functionality.
  • Some parts of the site may not function correctly. (correct)
  • Advertising will be more tailored to the user's interests.

What is the main purpose of performance cookies?

<p>To track website visits and traffic sources to improve site performance. (A)</p> Signup and view all the answers

How does blocking performance cookies affect the website owner?

<p>The website owner will not know when a user has visited their site, limiting their ability to monitor performance. (C)</p> Signup and view all the answers

What is the benefit of functional cookies for website users?

<p>They provide enhanced functionality and personalization of the website experience. (C)</p> Signup and view all the answers

What is a potential consequence of not allowing functional cookies?

<p>Some or all of the enhanced features may not function as intended. (C)</p> Signup and view all the answers

How do marketing cookies operate to deliver targeted advertising?

<p>By uniquely identifying a user's browser and internet device to build a profile of interests. (B)</p> Signup and view all the answers

What is the most likely outcome if a user does not allow marketing cookies?

<p>The user may experience less targeted advertising. (C)</p> Signup and view all the answers

According to the information provided, what right does a user have regarding their personally identifiable information (PII)?

<p>The right to request deletion of their PII. (D)</p> Signup and view all the answers

Why is it important for websites to provide a Privacy Preference Center?

<p>To demonstrate respect for user privacy and provide control over data collection. (B)</p> Signup and view all the answers

In the context of cookies, what does 'giving a more personalized web experience' mean?

<p>Tailoring content and functionality based on user preferences and past interactions. (B)</p> Signup and view all the answers

What is the key difference between strictly necessary cookies and other types of cookies?

<p>Strictly necessary cookies are essential for the website to function, and others are optional. (D)</p> Signup and view all the answers

How do performance cookies contribute to improving a website?

<p>By tracking website visits and traffic sources to measure and improve site performance. (D)</p> Signup and view all the answers

In what way do functional cookies enhance a user’s interaction with a website?

<p>They enable enhanced functionality and personalization, such as remembering preferences. (A)</p> Signup and view all the answers

What is the potential downside of allowing marketing cookies while browsing online?

<p>You will see more advertisements that are relevant to your interests, which some may find intrusive. (A)</p> Signup and view all the answers

Why would a website use third-party providers to set functional cookies?

<p>To provide services or features that the website itself doesn't directly offer. (D)</p> Signup and view all the answers

If a user blocks all cookies, what is the most likely impact on their browsing experience?

<p>The user may encounter websites that do not function correctly or offer limited functionality. (A)</p> Signup and view all the answers

How does the concept of 'aggregated' information relate to performance cookies?

<p>It means that the information is combined and anonymized, so individual users cannot be identified. (B)</p> Signup and view all the answers

What action can a user take to control their privacy related to cookies, as suggested in the text?

<p>Adjust their browser settings to block or manage cookies. (D)</p> Signup and view all the answers

Flashcards

What are cookies?

Small text files that websites store on a visitor's device to remember information about them, their preferences, or their device.

Strictly Necessary Cookies

Cookies that are essential for a website to function properly and provide basic services. Disabling them can prevent the site from working.

Performance Cookies

Cookies used to track website traffic and performance to improve the site's functionality. Data collected is aggregated and anonymous.

Functional Cookies

Cookies that enable a website to offer enhanced features and personalization, potentially set by the site or third-party providers.

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Marketing Cookies

Cookies used for advertising purposes to build a profile of your interests and show you relevant ads. They identify your browser and device.

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Right to Deletion

Your right to request a company to remove your personal information from their records.

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Study Notes

  • Websites store or retrieve information on browsers, mainly through cookies
  • This information relates to user preferences or devices, enhancing user experience
  • Users can choose to disallow certain cookies to protect their privacy
  • Blocking cookies may affect website functionality and available services

Strictly Necessary Cookies

  • These are essential for website functionality and cannot be disabled
  • They are activated by user actions like setting preferences or logging in
  • Browsers can block them, but site functionality will be limited
  • They do not store personally identifiable information (PII)

Performance Cookies

  • These track visits and traffic sources to improve site performance
  • They help identify popular pages and user navigation patterns
  • All collected data is aggregated and anonymous
  • Disallowing these prevents monitoring of site performance

Functional Cookies

  • These enhance website functionality and personalization
  • They may be set by the website or third-party providers
  • Disallowing these may cause some services to malfunction

Marketing Cookies

  • Advertising partners use them to create interest profiles

  • They display relevant ads on other sites

  • They uniquely identify browsers and internet devices, not storing personal data

  • Disallowing these results in less targeted advertising

  • Users can request deletion of their personally identifiable information

  • Details on how to submit this request are in College Board’s Privacy Statement

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