Podcast
Questions and Answers
What is Evercookie?
What is Evercookie?
- A browser add-on for managing cookies
- A type of cookie that expires after a single session
- A JavaScript API that produces extremely persistent cookies in a browser (correct)
- A cookie management tool in web browsers
What is the 'do not track' option in browser settings?
What is the 'do not track' option in browser settings?
- A feature to delete all cookies in the browser
- A setting to enable all types of cookies
- A tool to view current cookies in the browser
- An option to request websites not to track browsing activity (correct)
What is the purpose of downloading opt-out cookies?
What is the purpose of downloading opt-out cookies?
- To increase the number of cookies in the browser
- To improve browser performance
- To enable all types of cookies
- To set preferences for opting out of targeted advertising cookies (correct)
What is the function of session cookies in web browsers?
What is the function of session cookies in web browsers?
What does Ghostery browser add-on do?
What does Ghostery browser add-on do?
What is the main difference between virtual machines (VMs) and containers?
What is the main difference between virtual machines (VMs) and containers?
What was the revolutionary aspect of virtual machines (VMs) according to the text?
What was the revolutionary aspect of virtual machines (VMs) according to the text?
What is a drawback of virtual machines (VMs) mentioned in the text?
What is a drawback of virtual machines (VMs) mentioned in the text?
What is the purpose of running each individual application on a separate virtual machine?
What is the purpose of running each individual application on a separate virtual machine?
What is the main difference between virtualization and containers according to the text?
What is the main difference between virtualization and containers according to the text?
What is important for serverless computing platforms in terms of programming languages?
What is important for serverless computing platforms in terms of programming languages?
What is crucial for triggering functions and mapping HTTP verbs to functions in serverless environments?
What is crucial for triggering functions and mapping HTTP verbs to functions in serverless environments?
What type of support is important for understanding application health and debugging in serverless platforms?
What type of support is important for understanding application health and debugging in serverless platforms?
What is a key feature of AWS Lambda as a compute service?
What is a key feature of AWS Lambda as a compute service?
What is important for designing microservices-based applications on FaaS in terms of responsiveness?
What is important for designing microservices-based applications on FaaS in terms of responsiveness?
What is a key feature of serverless architectures?
What is a key feature of serverless architectures?
Which technology abstracted the execution environment from the code, a first of its kind?
Which technology abstracted the execution environment from the code, a first of its kind?
What is a key characteristic of containers?
What is a key characteristic of containers?
What does Docker enable for software development?
What does Docker enable for software development?
What is a key attribute of serverless computing platforms?
What is a key attribute of serverless computing platforms?
What is the pricing for Cloud Functions after the free 2 million invocations per month?
What is the pricing for Cloud Functions after the free 2 million invocations per month?
What is the purpose of cookies in relation to website customization?
What is the purpose of cookies in relation to website customization?
What is the key characteristic of secure/"protected" cookies?
What is the key characteristic of secure/"protected" cookies?
What type of cookies are referred to as 3rd party cookies?
What type of cookies are referred to as 3rd party cookies?
What is the role of the browser in the cookie processing algorithm?
What is the role of the browser in the cookie processing algorithm?
What happens when a new cookie with the same NAME, domain, and path as an existing cookie is encountered?
What happens when a new cookie with the same NAME, domain, and path as an existing cookie is encountered?
What is a common hack for deleting cookies?
What is a common hack for deleting cookies?
What does the 'secure' keyword on a cookie indicate?
What does the 'secure' keyword on a cookie indicate?
How does JavaScript set and send cookies?
How does JavaScript set and send cookies?
What is the purpose of cookie-based marketing?
What is the purpose of cookie-based marketing?
Study Notes
Understanding Cookies and Online Advertising
- Cookies can have an "expires=" parameter to specify when they should expire and be dropped.
- Overwriting cookies occurs when a new cookie with the same NAME, domain, and path as an existing cookie is encountered, resulting in the old cookie being discarded.
- There is no specific mechanism for deleting cookies, but a common hack is to overwrite a cookie with a bogus value and backdated or short-lived expires= to reset the expiration to the past.
- Some cookies may be marked with a special secure keyword, causing them to be sent over HTTPS only as a security feature.
- JavaScript can set and send cookies via the document object's "cookie" property, which maintains all defined cookies that can be read and written.
- Browsers need not store more than 300 cookies, nor more than 20 cookies per web server, nor more than 4K per cookie, and cookies can be removed when they expire or when the cookie file gets too large.
- Cookie values should not contain specific symbols and need to be encoded into their hex equivalents using escape(s) and unescape(s).
- Advertisers use cookies to target specific ads and track users through 3rd party cookies in online advertising networks.
- An online advertising network connects advertisers to websites that want to host advertisements and involves advertisers, website owners, ad networks, and visitors.
- Cookie-based marketing utilizes cookies and databases to create, maintain, and utilize consumer profiles to customize online advertising.
- Doubleclick, purchased by Google, is an Ad Network that uses cookies to customize ads based on user profiles.
- Google Analytics is a free web analytics tool that uses its own set of cookies to track visitor interactions, and visitors are not tracked across sites.
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Description
Test your knowledge of cookies and online advertising with this quiz. Explore topics such as cookie expiration, overwriting, secure cookies, JavaScript usage, and limitations. Learn about the role of cookies in online advertising, including targeting ads, tracking users, ad networks, and the use of cookies in Google Analytics and Doubleclick.