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Conversion Rate Analysis Quiz

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Questions and Answers

What metric is typically examined to determine the effects of a design change?

Goal Completions
Goal Conversion Rate (correct)
Goal Abandonment Rate
Goal Value

Which metric is used to measure the total monetary value of completed goals?

Goal Abandonment Rate
Goal Completions
Goal Value (correct)
Goal Conversion Rate

What does the Goal Abandonment Rate metric measure?

User drop-off before completing goals (correct)
The success rate of achieving goals
Conversion rate increase over time
The total number of completed goals

Which metric indicates the percentage of users who have completed a specific goal?

Goal Completions (B) Signup and view all the answers

Why is exploring changes in conversion rate over time important?

To evaluate the impact of design changes (C) Signup and view all the answers

What does funnel visualization help identify?

Pages that resulted in lost opportunities (C) Signup and view all the answers

Which metric is directly linked to funnel visualization?

Goal Conversion Rate (C) Signup and view all the answers

How can funnel visualization assist in understanding website performance?

By identifying pages that contribute most to goal completions (A) Signup and view all the answers

What aspect of pages can funnel visualization help optimize?

Page layout and content (B) Signup and view all the answers

Which type of analysis is facilitated by funnel visualization?

Identifying changes in conversion rates over time (B) Signup and view all the answers

How can you explore changes in conversion rate over time in Google Analytics?

Select a specific goal if you have more than one configured (C) Signup and view all the answers

What should you do if you have multiple goals configured in Google Analytics and want to track conversion rate changes?

Focus on a specific goal for analysis (D) Signup and view all the answers

Which action is recommended for exploring changes in conversion rate over time when managing multiple goals in Google Analytics?

Select a specific goal from the configured goals (D) Signup and view all the answers

In Google Analytics, what should you do to accurately analyze changes in conversion rate over time?

Select a specific goal if multiple goals are set up (A) Signup and view all the answers

When investigating changes in conversion rate over time, what step is crucial if you have more than one goal configured in Google Analytics?

Select a specific goal to analyze (D) Signup and view all the answers

Study Notes

Goal Reports in Google Analytics

In Google Analytics, goal reports help explore changes in conversion rate over time.
To utilize the graph, select a specific goal if multiple goals are configured.
The funnel visualization feature is directly linked to conversion rates.

Purpose of Goal Reports

Identify the pages that resulted in a lost opportunity, helping to pinpoint areas for improvement.
Analyze the conversion rate over time to determine the effects of design changes or other modifications.

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Description

This quiz focuses on analyzing the conversion rate over time to understand the impact of design changes. Participants will assess how the conversion rate has evolved and its correlation with design modifications.