Content Writing Essentials

Content Writing or Article Writing

• To write a good article, select a unique and relevant topic, and set a title or heading.
• The article should be divided into three parts: Introduction (10%), Description (80%), and Conclusion (10%).

Tips for Article or Content Writing

• The title should be eye-catching, clear, and attractive.
• The article should be interesting and easy to read.
• Use clear statements and make assertions.
• Write a good and logical ending.
• Avoid repetition of ideas.
• Edit after writing.
• Set a timer.
• Research the topic.

Basic Rules of Content/Article

• Keyword density should be around 1.5% to 2%.
• Use synonymous keywords (10-15%).
• LSI (Latent Semantic Indexing) keywords are conceptually related to a target keyword.
• Avoid keyword stuffing.
• Main places to use keywords: Page Title, H1 & H2 Tags, URL Address, Meta Tags, Image Alt Tags, 1st Paragraph, and Last Paragraph of the article.
• Use bullet points, active voice, start boldly, and use examples.
• Use short sentences, linking words, and graphics like charts, diagrams, images, and videos.
• Educate or inspire readers.

Basic Rules of E-Commerce Content Writing

• Apply keywords on product categories and products.
• Use power words on titles.
• Write easy and simple product descriptions.
• Use high-quality and zoomable pictures, images, and videos.
• Use bullet points, and provide variations of products.
• Add FAQs and at least 500 words of content.

Tools for Content Writing

• Use title generators like Tweak Your Biz, Title Generator, and SEOpressor.
• Use plagiarism checkers like Grammarly and Small SEO Tools.
• Check reading ability with tools like Readability Formulas and WebFX.
• Find synonymous keywords with Thesaurus.
• Use sentence correctors like Ginger Software.

Note

• Reading ability should be less than grade 5 and maximum 7.