Content Style Guide: Learning Design

• A content style guide is important for learning design, especially with multiple contributors working on a project.
• Style guides ensure uniform language, tone, formatting, and instructional approach, creating a cohesive learning experience.
• Style guides maintain high quality standards by providing guidelines on content creation, which helps prevent discrepancies and errors.
• Dineo's content style guide is flexible and tailored to meet each client's needs through customization.

Adapting the Style Guide

• Accommodate varied regional spellings, such as US and UK English, to align content with clients' preferences and target audience.
• Tone and Style adjustments are made for corporate entity or entrepreneur clients to align with their brand voice and communication standards.
• Adapting the style guide delivers personalized, high-quality learning experiences that resonate with each client's unique identity and goals.
• Seek your manager's input on style guides agreed with the client.

Style Guide Elements

• Indicate the use of US or UK English, and specific spelling conventions for language and spelling.
• Provide the overall tone (formal, casual, professional) and voice to match the brand's identity.
• Provide rules for headings, subheadings, bullet points, numbering, and general layout for formatting. Templates may be provided.
• Provide standards for grammar usage, punctuation marks, and sentence structure.
• Indicate the use of logos, colors, and fonts for maintaining brand consistency.
• Indicate specific terms and phrases acceptable for use, including industry-specific jargon.
• Provide guidelines on citing sources and reference materials.
• Provide best practices for creating content accessible to all users, including those with disabilities.
• Provide standards for images, charts, videos, and other multimedia elements.
• These elements ensure content created by different team members is aligned with the client's expectations and brand identity.