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Questions and Answers
Content strategy informs content creation.
Content strategy informs content creation.
True (A)
Infographics, logos, and press releases are not considered types of content.
Infographics, logos, and press releases are not considered types of content.
False (B)
Content goals should always be to increase SEO value and backlinks.
Content goals should always be to increase SEO value and backlinks.
False (B)
An editorial calendar is a great tool for keeping track of content and goals.
An editorial calendar is a great tool for keeping track of content and goals.
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Distributing and amplifying content is not a critical part of content strategy.
Distributing and amplifying content is not a critical part of content strategy.
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Content strategy should only focus on a single channel or touchpoint.
Content strategy should only focus on a single channel or touchpoint.
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