Content Buckets Quiz

Creating a Content Strategy: The Importance of Content Buckets

• Businesses often struggle to create content that resonates with their followers.
• Content buckets are categories/topics that speak to different aspects of a business and demographics and are based on the business's mission.
• Content buckets can be referred to as "content pillars."
• Hello Social Co. uses content buckets like Focus on Local, Education, Downtown, Behind the Scenes, and Sell the Thing.
• Entertainment posts capture viewers who are on the platform to enjoy themselves and show the business in a light of "just like me."
• Inspirational posts can be quotes, case studies, testimonials, or personal stories.
• Conversation posts should start a conversation with followers and ask for their opinions or advice.
• Educational posts work well for coaching or teaching industries and can build trust and position the business as an industry leader.
• Connection posts aim to connect with the audience on a personal level and show authenticity.
• Promotion posts should be limited to about 20% of social media content and should promote products, services, events, email subscriptions, and discounts.
• Different platforms work for achieving different goals (e.g., Facebook for driving referral traffic, Instagram for visual content, LinkedIn for professionals).
• Repurposing old content is a pro tip for when running out of ideas.