Contemporary Marketing View Quiz
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Questions and Answers

What is the contemporary view of marketing?

  • Marketing is about identifying and meeting human and social needs in a way that harmonizes with the goals of the organization. (correct)
  • Marketing's emphasis within the firm continues to decline.
  • Marketing is synonymous with selling.
  • With the rise of social commerce, company-driven marketing is no longer important.
  • To improve efficiency, most firms now restrict marketing activities within the 'official' boundaries of the marketing department.
  • What did Peter Drucker say about the aim of marketing in relation to the selling function?

  • The sales function should set strategy, while the marketing function owns tactics.
  • Selling should have equal importance in the corporate hierarchy.
  • Selling should replace marketing.
  • It should make selling superfluous. (correct)
  • Selling and marketing are synonymous.
  • What was a key reason why Nintendo had a hit with the Wii and Apple with the iPad?

  • Both products were flukes that happened to hit the market at the right time.
  • Neither product led its category, but both were sold aggressively.
  • Both companies designed the right product based on thoughtful research. (correct)
  • Both products underpriced their competition.
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