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Questions and Answers
What is the contemporary view of marketing?
What is the contemporary view of marketing?
- Marketing is about identifying and meeting human and social needs in a way that harmonizes with the goals of the organization. (correct)
- Marketing's emphasis within the firm continues to decline.
- Marketing is synonymous with selling.
- With the rise of social commerce, company-driven marketing is no longer important.
- To improve efficiency, most firms now restrict marketing activities within the 'official' boundaries of the marketing department.
What did Peter Drucker say about the aim of marketing in relation to the selling function?
What did Peter Drucker say about the aim of marketing in relation to the selling function?
- The sales function should set strategy, while the marketing function owns tactics.
- Selling should have equal importance in the corporate hierarchy.
- Selling should replace marketing.
- It should make selling superfluous. (correct)
- Selling and marketing are synonymous.
What was a key reason why Nintendo had a hit with the Wii and Apple with the iPad?
What was a key reason why Nintendo had a hit with the Wii and Apple with the iPad?
- Both products were flukes that happened to hit the market at the right time.
- Neither product led its category, but both were sold aggressively.
- Both companies designed the right product based on thoughtful research. (correct)
- Both products underpriced their competition.
