Consumption in Social Sciences
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Questions and Answers

Thorstein Veblen is known for his notion of 'conspicuous ______'

consumption

Pierre Bourdieu's work focuses on cultural ______ and taste.

capital

Consumption is viewed as a fertile arena for the expression of ______ and creativity.

individuality

According to anthropologist Danny Miller, consumption involves acts of love and ______.

<p>devotion</p> Signup and view all the answers

Gift-buying rituals such as ______ and birthdays are significant in understanding active consumption.

<p>Christmas</p> Signup and view all the answers

Consumption has become a major focus of interest for geographers and other social scientists over the last couple of ______.

<p>decades</p> Signup and view all the answers

Modern market societies are characterized by a '______ culture' organized around individual choice.

<p>consumer</p> Signup and view all the answers

Consumption is seen as central to the reproduction of social and ______ life.

<p>cultural</p> Signup and view all the answers

Karl Marx and Herbert Marcuse viewed consumption as signaling the triumph of market exchange over deeper human ______ and meanings.

<p>qualities</p> Signup and view all the answers

In capitalist societies, needs and wants are artificially created and ______, inducing overconsumption.

<p>manufactured</p> Signup and view all the answers

A second view emphasizes the ______ role of consumers in utilizing things for their own ends.

<p>active</p> Signup and view all the answers

Studies have focused on the role of ______ in stimulating demand for products.

<p>advertising</p> Signup and view all the answers

The theme of the passive consumer emphasizes their ______ in the face of an infinite universe of abstract signs.

<p>powerlessness</p> Signup and view all the answers

Study Notes

Consumption as a Focus in Social Sciences

  • Consumption is a major area of study for social and geographical scientists.
  • Historically, consumption was viewed as less important than production.
  • Contemporary focus highlights consumption's central role in social and cultural reproduction.
  • Consumption is defined as daily practices of self-sufficiency & social interactions.
  • Modern societies are characterized by consumer culture & individual choice in markets.
  • Consumption is core to understanding the intersection of culture & economy.

Two Perspectives on Consumption

  • Critical Perspective: Consumption signifies capitalist triumph over human values.

  • Capitalism creates manufactured needs & wants, encouraging overconsumption.

  • Advertising induces demand; consumers are passive, manipulated by corporations.

  • Postmodernism reinforces this passivity.

  • This perspective links consumer behaviour to production and corporations

  • Active Consumer Perspective: Consumers actively employ goods for personal aims.

  • Past studies highlight consumption as a source of social status and distinction.

  • Examples include Veblen’s "conspicuous consumption" and Bourdieu's theories on cultural capital and taste.

  • Contemporary approaches emphasize consumer creativity in product interpretation and meaning-making.

  • Consumption is grounded in social and cultural relations; understanding these is key.

Consumption as Expression of Individuality

  • Consumption, compared with work, is a space for individual expression and creative activity.
  • Consumption is linked to social roles like family and friendship.
  • Consumption is rooted in acts of love and devotion, involving purchases for loved ones.
  • Gift-giving, particularly during holidays, is significant in this respect.
  • Ethnographic studies, grounded in detailed observation, reveal people's meaning-making around consumption practices.

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Description

Explore the dual perspectives on consumption within social sciences. This quiz delves into the historical significance of consumption, its role in contemporary consumer culture, and the implications of both critical and active consumer viewpoints. Understand how consumption intersects with culture and economy.

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