Consumer Studies Grade 12 Clothing Set 1
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Questions and Answers

What does the term 'Fashion Cycle' refer to?

  • The decline of all fashion trends
  • The influence of fashion on technology
  • The pattern of fashion popularity over time (correct)
  • The introduction of new fashion designers

Which theory describes the adoption of fashion by the masses after exposure through celebrities?

  • Bottom up theory
  • Trickle down theory
  • Trickle across theory (correct)
  • Fashion diffusion theory

During which stage of the Fashion Cycle is a new fashion first introduced to the market?

  • Introduction (correct)
  • Decline
  • Peak
  • Rise

What happens to the price of a fashion item during the 'Rise' stage of the Fashion Cycle?

<p>Prices decrease due to mass production (C)</p> Signup and view all the answers

What factor can significantly affect whether consumers adopt a new fashion item?

<p>The timing of the fashion's introduction (D)</p> Signup and view all the answers

Which of the following groups often introduces new fashion trends according to the bottom-up theory?

<p>Young and lower-income groups (A)</p> Signup and view all the answers

What is the broadest definition of fashion?

<p>A universal principle that affects all aspects of civilization. (C)</p> Signup and view all the answers

What is typically true about a fashion item during the 'Peak' stage?

<p>It reaches its highest level of popularity (A)</p> Signup and view all the answers

Which of the following is NOT a stage of the Fashion Cycle?

<p>Re-introduction (D)</p> Signup and view all the answers

Which term describes clothing styles that become popular for a short period?

<p>Fads (B)</p> Signup and view all the answers

What is a characteristic of classics in fashion?

<p>They appeal to a wide audience over a long period. (D)</p> Signup and view all the answers

Which factor is NOT mentioned as influencing fashion trends?

<p>Regional dress codes (B)</p> Signup and view all the answers

What is meant by 'fast fashion'?

<p>Affordable clothing produced quickly to meet trends. (A)</p> Signup and view all the answers

How does fashion function as a language?

<p>It tells a story about the socioeconomic status of an individual. (B)</p> Signup and view all the answers

What does it mean when a garment's fashion is said to be 'standing still'?

<p>The garment has not changed despite the passage of time. (C)</p> Signup and view all the answers

Which of the following best describes trends in fashion?

<p>They are innovations that signal changes in society. (D)</p> Signup and view all the answers

What primarily determines the decline of a fashion item's popularity?

<p>Consumer boredom with the fashion (B)</p> Signup and view all the answers

Which stage signifies that a fashion item is no longer worn by the majority of consumers?

<p>Obsolete (A)</p> Signup and view all the answers

At which phase does a fashion trend start becoming accessible to the general public?

<p>Phase three (A)</p> Signup and view all the answers

What is the primary focus of the term 'silhouette' in fashion?

<p>The overall outline or shape of a dress (B)</p> Signup and view all the answers

How does the concept of style differ from fashion?

<p>Style is the specific characteristics that distinguish one product from another (B)</p> Signup and view all the answers

When do most consumers typically purchase new fashion items within the fashion cycle?

<p>Between the second and third stage (B)</p> Signup and view all the answers

In fashion terminology, how would one best describe the relationship between fashion and style?

<p>Fashion is a broader concept that includes multiple styles (D)</p> Signup and view all the answers

What typically happens to the prices of fashion items during their decline?

<p>Discounts are offered to sell off stock (B)</p> Signup and view all the answers

What differentiates a style from a fashion?

<p>A fashion is popular among a large group of consumers. (C)</p> Signup and view all the answers

Which of the following is characteristic of classic styles?

<p>They remain popular over a long period. (A)</p> Signup and view all the answers

What best describes the nature of fads?

<p>Fads are styles that are quickly accepted by a small group before fading away. (D)</p> Signup and view all the answers

What is haute couture primarily known for?

<p>Exclusive, original designs created by fashion designers. (C)</p> Signup and view all the answers

How does mass fashion differ from haute couture?

<p>Mass fashion relies on simplistic production techniques and affordability. (A)</p> Signup and view all the answers

What is a common trait of styles considered to be fads?

<p>They are often too flashy and poorly designed. (B)</p> Signup and view all the answers

Which statement reflects how fashion trends are accepted among different demographic groups?

<p>Certain styles may be fashionable for one group but not for another. (B)</p> Signup and view all the answers

What is a common example of a classic style?

<p>Tailored suits. (C)</p> Signup and view all the answers

What are the three main elements of a brand?

<p>Name, logo, and slogan (A)</p> Signup and view all the answers

How does branding affect consumer perception among adolescents?

<p>It is associated with financial status and success (C)</p> Signup and view all the answers

What behavior may result from adolescents' need for branded clothing?

<p>Impulse buying leading to financial strain (D)</p> Signup and view all the answers

Which of the following is a consequence of brand loyalty amongst consumers?

<p>Repeat purchases from specific brands (D)</p> Signup and view all the answers

What is one impact of fake brands on consumer behavior?

<p>Satisfaction of demand for affordability (C)</p> Signup and view all the answers

Which statement best describes the role of brand names in market competition?

<p>Brand names help differentiate products from competitors (A)</p> Signup and view all the answers

What effect do specific brand names, like Nike, have on fashion trends?

<p>They create a sense of exclusivity and new trends (D)</p> Signup and view all the answers

Which perception do adolescents often have towards brand labels?

<p>They regard them as signs of quality and value for money (C)</p> Signup and view all the answers

What typically characterizes the fashion choices of young adults compared to adults?

<p>Young adults tend to choose more revealing and adventurous clothing. (C)</p> Signup and view all the answers

What role does peer influence play in the fashion choices of young adults?

<p>It plays an important role in shaping their trends and preferences. (C)</p> Signup and view all the answers

Which of the following is true about fashion trends?

<p>Fashion trends can influence the market for a long term. (C)</p> Signup and view all the answers

Why might low income groups buy fake branded goods?

<p>To feel a perceived sense of wealth and fit in. (B)</p> Signup and view all the answers

What is one important recommendation for staying fashionable?

<p>Dress appropriately for the occasion and situation. (C)</p> Signup and view all the answers

What is a common characteristic of clothing items worn by teenagers?

<p>They often choose cheap garments from chain stores. (D)</p> Signup and view all the answers

What might a young adult prioritize when choosing their clothing?

<p>Personal comfort and trendy appearance. (C)</p> Signup and view all the answers

What is one potential drawback of closely following fads in fashion?

<p>Fads may lead to frequent wardrobe changes. (B)</p> Signup and view all the answers

Flashcards

Fashion

A general social phenomenon that affects and shapes an individual as a whole. It is a universal, formative principle in civilization. It can affect & change the human body and all modes of expression.

Haute Couture

Refers to exclusive, high-fashion garments created by top designers. It is characterized by intricate details, high quality materials, and unique craftsmanship.

Style

A recognizable and consistent way of dressing that reflects an individual's personality, taste, and values. It can be a unique combination of clothing, accessories, and hairstyles.

Classics

Fashion items that have stood the test of time and remain popular for many years. They are usually timeless and elegant, and can be easily incorporated into different outfits.

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Fads

Short-lived trends that are popular for a brief period of time. They are often based on novelty or a specific event.

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Silhouette

The overall shape and outline of a garment. It refers to the silhouette created by the cut and style of clothing.

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Fast Fashion

Refers to clothing produced quickly and cheaply, often using trends from higher fashion. It is characterised by mass production, lower prices, and a faster turnover rate.

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Current Fashion Trends (Young Adults)

The current state of fashion trends that are popular among young adults at a particular time.

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Fashion Trend Peak

The period during a fashion trend when it's popular and widely worn.

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Decline

The stage in a fashion trend when interest starts to decline.

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Obsolete

When a trend is no longer popular and is considered outdated.

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Fresh off the Catwalk

The stage in a fashion trend where only celebrities and the fashion industry have access to it. It's fresh off the runway and has not yet reached stores.

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Trend Becomes Affordable

The stage in a fashion trend where a more affordable version of the trend is available to the masses.

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Phase Two: Designer Outlets

The stage in a fashion trend where designer versions are available at high-priced designer outlets.

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What is the Fashion Cycle?

The process of how fashions gain and lose popularity, moving through stages of introduction, rise, peak, decline, and obsolescence.

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What is the Trickle-Down Theory?

The theory where high-fashion designers introduce trends, which are then adopted by the mainstream.

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What is the Trickle-Across Theory?

When a celebrity wears a specific look, influencing the masses to adopt it.

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What is the Bottom-Up Theory?

When a fashion trend originates from street culture or lower-income groups and is then adopted by higher-income groups.

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What is the Introduction Stage of the Fashion Cycle?

The initial stage of a fashion trend, characterized by high prices and limited availability.

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What is the Rise Stage of the Fashion Cycle?

The stage where a fashion trend gains widespread popularity and sales increase.

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What is the Peak Stage of the Fashion Cycle?

The stage where a fashion trend reaches its peak popularity, with sales at their highest.

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What is the Decline Stage of the Fashion Cycle?

The stage where the popularity of a trend starts to decline.

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Classic Style

A style that remains popular over a long period of time and is considered timeless and tasteful.

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Fashion Fad

A style that quickly gains popularity but fades away just as fast, often characterized by its boldness and short lifespan.

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High Street Fashion

The process of copying high fashion designs and producing them on a larger scale for a wider audience.

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Style Acceptance

A style appreciated by a specific demographic, often with varying acceptance across different groups.

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Style Lifespan

The duration of a style's popularity, which can range from short-lived fads to enduring classics.

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Fashion Trend

The way fashion changes over time, including both drastic and subtle shifts.

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Young Adults & Trends

Young adults are more likely to follow trends due to peer pressure and wanting to express their independence.

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Media Influence on Trends

Media and advertising heavily influence fashion choices for teenagers and young adults.

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Teenager Fashion

Teenager fashion often features revealing and adventurous garments, with a focus on bright colors and patterns.

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Teenager Shopping Habits

Teenagers are more likely to buy cheaper garments from chain stores and prioritize trends over classic styles.

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Brand Importance

Brand labels and trademarks are important to teenagers and young adults, with some buying fake goods to fit in.

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Fashion Rules

To avoid fashion mistakes, stay up-to-date with current trends, dress appropriately for the occasion, and avoid following short-lived fads.

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Avoiding Unsanitary Looks

Sagging garments do not look fashionable and should be avoided.

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Branding

A marketing tool used to increase the sales of a product or a group of products by creating a distinct image and identity.

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Brand Label

A name, logo, and slogan that distinguishes a product from competitors and builds recognition.

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Buying Behaviour

The way a consumer behaves when purchasing products, influenced by factors like brand image and price.

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Brand Labels & Financial Status

The belief that owning certain brands signifies social status and success.

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Brand Loyalty

The tendency to buy products from a specific brand repeatedly, often driven by positive experiences or loyalty.

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Impact of Brand Labels on Teens

The influence of brand labels on adolescents, often leading to impulse buying due to peer pressure and perceived social value.

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Fake Brands

The creation of fake brand products to meet consumer demand for affordable versions of popular brands.

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Brand Influence on Trends

When a brand, through its marketing efforts, influences the overall fashion trend.

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Study Notes

Consumer Studies - Grade 12 - Clothing - Set 1

  • Fashion is a general social phenomenon that shapes individuals across all aspects of life, including housing, food, communication, work, leisure, and governance.
  • Fashion is a code of status, understood by those within a group but often only guessed at by outsiders.
  • Change is inherent in fashion, driving its continuous evolution.
  • While fashion typically changes, some garments remain constant over time.
  • Fashion is a form of self-expression, conveying a message about the person wearing it.
  • Fashion continually changes, influenced by economic, social, political and technological factors (detailed in separate sections).
  • Economic Factors: (Page 2) A blank section indicating this area will need further study.
  • Social Factors: (Page 2) A blank section indicating this area will need further study.
  • Political Factors: (Page 3) A blank section indicating this area will need further study.
  • Technological Factors: (Page 4) A blank section indicating this area will need further study.

The Fashion Cycle

  • Fashion trends typically progress in a cyclical manner, encompassing five distinct stages: introduction, where new ideas emerge; rise, where popularity begins to grow; peak, which is the height of trend acceptance; decline, signifying a drop in interest; and finally, obsolescence, where the trend becomes outdated and is replaced by newer styles.
  • Trends can be introduced in three main ways: by top designers (trickle-down theory), celebrities (trickle-across theory), or popularized by younger groups (trickle-up theory).
  • Consumers don't readily adopt a fashion if the timing is not right.
  • Fashion changes often occur as a response to evolving consumer needs.

Fashion Terminology

  • Silhouette: The outline or shape of a garment, which can be used to alter a person’s appearance.
  • Style: Specific characteristics of a type of garment that distinguish it from others (e.g., neckline).
  • Classics: Timeless styles that are considered tasteful, are adaptable, popular, and suitable for most people.

Fads

  • Fads are styles that are quickly popular and just as quickly disappear.
  • They are characterized by flashiness and are often easily available, unlike more substantial fashion trends.

Haute Couture

  • Haute couture is a high fashion design style that creates unique, expensive, exclusive garments.
  • The garments are not mass produced.
  • Styles initially shown in haute couture may later become copied and produced as mass-fashion.

Mass Fashion

  • Mass fashion involves large-scale production of garments using cheaper materials and techniques to make items accessible to the mass market.

Brand Labels

  • Branding increases the visibility and desirability of branded items.
  • Brands are used to communicate quality, differentiate products from competitors, and convey a status or image.
  • The use of brand labels in fashion is often very significant for teenagers, linking with their social circles and perceptions.

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Explore the dynamic world of fashion and its impact on various aspects of life, including social status and self-expression. This quiz dives into the factors influencing fashion trends such as economic, social, and political elements. Understand how these forces shape the ever-evolving landscape of clothing.

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