Podcast
Questions and Answers
If Walmart divides potential customers into those who prefer to shop online versus those who prefer to shop in person at a Walmart location, it is using a ________ factor.
If Walmart divides potential customers into those who prefer to shop online versus those who prefer to shop in person at a Walmart location, it is using a ________ factor.
- behavioral (correct)
- psychographic
- geographic
- personal
When Starbucks extended its brand into non-coffee drinks and ice creams to reach customers who frequent its stores for coffee, it was using a(n) ________ strategy.
When Starbucks extended its brand into non-coffee drinks and ice creams to reach customers who frequent its stores for coffee, it was using a(n) ________ strategy.
- market-penetration
- larger package size
- increased frequency
- new-market segment (correct)
When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price.
When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price.
- accumulated
- markup
- reference (correct)
- market-skimming
The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care.
The ________ market consists of schools, hospitals, nursing homes, prisons, and other institutions that must provide goods and services to people in their care.
Which of these tactics is the most effective tool at later stages of the buying process, particularly in influencing buyer preferences, conviction, and action?
Which of these tactics is the most effective tool at later stages of the buying process, particularly in influencing buyer preferences, conviction, and action?
A(n) ________ is specialized group of consumers and employees whose identification and activities center revolve around the brand.
A(n) ________ is specialized group of consumers and employees whose identification and activities center revolve around the brand.
The ________ is essentially the total customer benefit minus the total customer cost.
The ________ is essentially the total customer benefit minus the total customer cost.
Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.
Hilton Hotels customizes rooms and lobbies according to location. Northeastern hotels are sleeker and more cosmopolitan. Southwestern hotels are more rustic. This is an example of ________ segmentation.
An Instagrammer whose travel videos are so popular that hotel chains and resorts "comp" her with free stays and other incentives would be considered a(n) ________.
An Instagrammer whose travel videos are so popular that hotel chains and resorts "comp" her with free stays and other incentives would be considered a(n) ________.
________ reflects the company's choice of which customers it will prioritize and which customers it will ignore when designing, communicating, and delivering its offering.
________ reflects the company's choice of which customers it will prioritize and which customers it will ignore when designing, communicating, and delivering its offering.
