Podcast
Questions and Answers
Which of the following best describes the impact consumers have on the media industry?
Which of the following best describes the impact consumers have on the media industry?
- Consumers only follow trends set by producers.
- Consumers are largely uninfluential.
- Consumers are a powerful force. (correct)
- Consumers have no role in shaping media content.
The statement that consumers have no significant impact on the media industry is true.
The statement that consumers have no significant impact on the media industry is true.
False (B)
What feeling is commonly associated with nostalgia?
What feeling is commonly associated with nostalgia?
A sentimental longing for the past
Consumers can influence the media industry by expressing their __________.
Consumers can influence the media industry by expressing their __________.
Match the following terms with their descriptions:
Match the following terms with their descriptions:
What is a common emotional response consumers have towards media content?
What is a common emotional response consumers have towards media content?
Consumers play a minimal role in shaping the media industry.
Consumers play a minimal role in shaping the media industry.
What term describes the influence consumers have on media content and trends?
What term describes the influence consumers have on media content and trends?
The feeling of __________ is often linked to the impact consumers have on media portrayals.
The feeling of __________ is often linked to the impact consumers have on media portrayals.
Match the following emotional responses with their description:
Match the following emotional responses with their description:
Flashcards
Consumer Power in Media
Consumer Power in Media
Consumers significantly influence the media industry through their choices and feedback.
Nostalgia
Nostalgia
A feeling of sentimental longing or wistful affection for a period in the past
Media Industry
Media Industry
The business focused on creation, distribution, and consumption of media content.
Consumer Choices
Consumer Choices
The selections made by media consumers (viewers, readers, listeners).
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Feedback
Feedback
The responses of consumers to media content.
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Consumer Feedback
Consumer Feedback
How consumers react to media, like liking a video or writing a review.
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Consumer Power
Consumer Power
The ability of media consumers to influence the industry through their choices and feedback.
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Consumer Power in the Music Industry
- Consumers experience nostalgia, influencing choices.
- Music industry leverages nostalgia (vinyl, legacy artists, sampling) to capitalize on consumer preference.
- Nostalgia drives consumer demand for older music formats and artists.
Vinyl Records
- Vinyl record sales have increased significantly in recent years.
- Nostalgia drives consumers to purchase vinyl records.
- Mass availability and marketing have commercialized this nostalgia-driven subculture.
- Artists like Taylor Swift have capitalized on vinyl sales using limited editions and different colour variants.
Legacy Artists
- Legacy artists continue to be influential in the music industry despite aging, due to consumer nostalgia.
- Older music represents a large portion of the overall music market.
- Popularity of older artists allows continued generation of revenue.
- Legacy artists continue to tour and generate revenue because of nostalgic appeal.
Music Sampling
- Sampling older music into new compositions is common.
- Sampling capitalizes on nostalgic feelings to generate new hits from old music.
- Consumers are drawn to familiar sounds, which are now in new contexts.
- Sampling provides an inexpensive and readily available method for creating new music.
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