Consumer Perception and Product Placement
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Questions and Answers

What is the definition of product placement?

  • A form of promotion through celebrity endorsements
  • A form of promotion focused on online advertising
  • A form of promotion integrating products into entertainment content (correct)
  • A form of promotion using billboards and posters

    • What are examples of intrinsic cues related to product placement?

  • Physical characteristics of the product (correct)
  • Online advertising
  • Celebrity endorsements
  • Billboard placements

    • In the absence of experience with a product, what cues do consumers use to evaluate quality?

  • Product packaging and labeling
  • Social media presence and influencer marketing
  • Celebrity endorsements and online reviews
  • Brands, price, manufacturer's or retail store's image, and country of origin (correct)

    • What triggers stereotyping in perceptual interpretation?

    <p>Physical appearance, descriptive terms, first impressions, and the halo effect</p> Signup and view all the answers

    What do individuals often base their decisions on according to perceptual interpretation?

    <p>How people or products appear.</p> Signup and view all the answers

    What is attitude defined as in consumer behavior?

    <p>An acquired tendency to consistently react favorably or unfavorably towards a specific object</p> Signup and view all the answers

    Which factor strongly influences consumers' attitudes towards products?

    <p>Personal experience and evaluation of the products</p> Signup and view all the answers

    What role do personality traits like need for cognition play in consumer behavior?

    <p>They influence the craving for information and enjoyment of thinking</p> Signup and view all the answers

    How do consumers form attitudes towards products when trying new products or brands?

    <p>By developing favorable attitudes if trial purchases meet or exceed their expectations</p> Signup and view all the answers

    What strongly affects consumer attitudes towards products according to the text?

    <p>Personal experience, family and friends, media, the Internet, and social media</p> Signup and view all the answers

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