Consumer Expectations and Brand Activism Quiz

They expect the brands to back up their platitudes with action and solidify their commitments to diversity and inclusion.

Consumers can easily comb through a company’s receipts on websites and social media to see which brands are offering lip service and which ones genuinely care.

Inauthentic statements can quickly be debunked, ridiculed, and shared virally across the internet.

<p>Protests against racial injustice continuing across the globe have increased the pressure on companies to denounce discrimination publicly.</p> Signup and view all the answers

<p>Companies have responded in a variety of ways to the demand, as seen recently.</p> Signup and view all the answers

<p>Some brands respond out of fear of alienating sects of their audience because modern consumers are politically and socially conscious and expect brands to back up their statements with action, rather than just saying the 'right things' or 'standing in solidarity'.</p> Signup and view all the answers

<p>A recent Morning Consult study found that merely saying the 'right things' or 'standing in solidarity' no longer cut it with consumers, and they want the brands they support to back up those platitudes with action.</p> Signup and view all the answers

<p>Consumers can easily comb through a company’s receipts on their websites and social media accounts to determine which brands are offering lip service and which ones genuinely care about diversity and equal rights.</p> Signup and view all the answers

<p>The potential consequences include the statements being quickly debunked, ridiculed, and shared virally across the internet, leading to reputational damage for the brand.</p> Signup and view all the answers

<p>Companies have responded to the demand in a variety of ways, as mentioned in the text, and have faced increased pressure to denounce discrimination publicly and solidify their commitments to diversity and inclusion.</p> Signup and view all the answers