6 Questions
What type of decision-making process involves little or no conscious effort?
Habitual decision-making
What is a key factor affecting how consumers evaluate and choose products?
Degree of novelty or risk related to the decision
Why do marketers need to understand consumer decision-making modes?
To develop effective targeting strategies
What type of decision-making process involves a fair degree of risk and uses internal and external sources?
Extended problem-solving
Why do consumers make decisions in different ways?
Because of varying levels of risk involved
What is a characteristic of the habitual decision-making process?
Automaticity
Test your understanding of consumer decision-making processes, including factors that influence product evaluation and choice, and the various levels of effort involved in making these decisions.
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