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What type of decision-making process involves little or no conscious effort?
What type of decision-making process involves little or no conscious effort?
- Limited problem-solving
- Habitual decision-making (correct)
- Routine decision-making
- Extended problem-solving
What is a key factor affecting how consumers evaluate and choose products?
What is a key factor affecting how consumers evaluate and choose products?
- Degree of novelty or risk related to the decision (correct)
- Marketing strategies
- Personal preferences
- Availability of products
Why do marketers need to understand consumer decision-making modes?
Why do marketers need to understand consumer decision-making modes?
- To increase product sales
- To develop effective targeting strategies (correct)
- To conduct market research
- To understand consumer preferences
What type of decision-making process involves a fair degree of risk and uses internal and external sources?
What type of decision-making process involves a fair degree of risk and uses internal and external sources?
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Why do consumers make decisions in different ways?
Why do consumers make decisions in different ways?
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What is a characteristic of the habitual decision-making process?
What is a characteristic of the habitual decision-making process?
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