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Consumer Decision-Making

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Questions and Answers

What type of decision-making process involves little or no conscious effort?

Limited problem-solving

Habitual decision-making (correct)

Routine decision-making

Extended problem-solving

What is a key factor affecting how consumers evaluate and choose products?

Degree of novelty or risk related to the decision (correct)

Marketing strategies

Personal preferences

Availability of products

Why do marketers need to understand consumer decision-making modes?

To increase product sales

To develop effective targeting strategies (correct)

To conduct market research

To understand consumer preferences

What type of decision-making process involves a fair degree of risk and uses internal and external sources?

Extended problem-solving Signup and view all the answers

Why do consumers make decisions in different ways?

Because of varying levels of risk involved Signup and view all the answers

What is a characteristic of the habitual decision-making process?

Automaticity Signup and view all the answers

Consumer Decision-Making

Choose a study mode

Podcast

Questions and Answers

What type of decision-making process involves little or no conscious effort?

What is a key factor affecting how consumers evaluate and choose products?

Why do marketers need to understand consumer decision-making modes?

What type of decision-making process involves a fair degree of risk and uses internal and external sources?

Why do consumers make decisions in different ways?

What is a characteristic of the habitual decision-making process?

More Like This

Consumer Behaviour and Decision-making Process

Buying & Decision Making: Understanding the Consumer Journey

Consumer Behavior and Decision Making

Introduction to Consumer Behaviour

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Consumer Decision-Making

Choose a study mode

Podcast

Questions and Answers

What type of decision-making process involves little or no conscious effort?

What is a key factor affecting how consumers evaluate and choose products?

Why do marketers need to understand consumer decision-making modes?

What type of decision-making process involves a fair degree of risk and uses internal and external sources?

Why do consumers make decisions in different ways?

What is a characteristic of the habitual decision-making process?

More Like This

Consumer Behaviour and Decision-making Process

Buying &amp; Decision Making: Understanding the Consumer Journey

Consumer Behavior and Decision Making

Introduction to Consumer Behaviour

Buying & Decision Making: Understanding the Consumer Journey