ch 9.1

When Bill asked friends which TV set to buy, they warned him against certain ones but praised others. He went to a huge new "electronics supermarket" where he checked out features of the 54-inch HD flat screen. He saw two he liked overall, but one of them had a feature he really liked: 4K. The process by which Bill sought appropriate guidelines to use in making a purchase decision is:

Having too many choices in the marketplace is referred to as:

The view that consumers carefully gather, integrate, and weigh all the information available about a product before making a purchase decision is known as the:

When Jay goes to the supermarket to purchase cereal, they are overwhelmed by the sheer number of brands, flavours, and options. This is called consumer:

Spiro is shopping at Walmart and very quickly picks up everything on their shopping list that they need. Because it went quickly and they feel good, they keep shopping. This is an illustration of:

When purchase decisions are made under conditions of low involvement, often the consumer's decision results from cues in the shopping environment, such as surprise sales, the way products are displayed, etc. This view of what affects consumer decisions is known as the:

Susan is trying to select a tour. She is going to Scotland but can't make up her mind what she wants to do when she gets there. There are so many variables including the cost, the weather, and Susan's desire to see the village her grandmother called home. Susan's problem emphasizes the importance of the _____ in hospitality marketing.

Some researchers characterize the consumer decision-making process as a continuum according to how much effort goes into the decision. They say it is anchored at each end by _____ and _____.

Chen decides to buy a new hedge trimmer to care for his bushes and shrubs. Because Chen is familiar with the local lawn and garden shop and the brands that are carried there, he uses a few simple decision rules to arrive at a purchase option. Chen is following which of the following buying decision behaviour continuum alternatives to make his decision?

Priya is out shopping for a very sophisticated watch. After reviewing various websites, visiting some jewellers, and speaking with people whose opinion matters to her, she has narrowed her choices down so that she is now only considering Omega and Rolex. This is an example of _____ problem solving.

Elena is in the toothpaste section of the grocery store and picks up a box of $0.99 Colgate as she quickly passes through. This is an example of _____ decision making.

Low-involvement decisions mean that marketers must constantly be assessing the physical surroundings and product placement. This is called the:

Sometimes purchase decisions characterized by _____ are so routinized that consumers make them with minimal effort and without conscious control.

Store managers realize that under conditions of low involvement, consumers are affected by product placement and other cues in the shopping environment such as surprise specials. Managers with the behavioural influence perspective try to facilitate "impulse" buying decisions.

The decision-making continuum is anchored at one end by limited problem solving, and by extended problem solving at the other end.

When shopping at the supermarket, Russ always unconsciously grabs a carton of milk. This is an example of an automatic purchase.

The economics of information approach to search states that consumers will continue to acquire as much information as they need to make a decision so long as the benefits from searching outweigh the costs.

Traditionally consumer researchers have approached decision making from a rational perspective.

Information searches usually happen before we are aware of a problem.

Which kind of decision rule is being used by a consumer who says that good performance on one or more attributes cannot "make up for" poor performance on other product attributes?

A consumer selects a brand that performs best on the most important attribute for that product. This is the result of which decision rule?

Wei Wei decides that the camera she buys must meet minimum standards on all of the key attributes she wants in a camera of this type or she will reject it, regardless of its performance on other attributes. Which decision rule has she decided to follow?

Ariel is looking over the used cars on the lot. They give high marks to a car which has a rebuilt engine. In their mind that outweighs or "makes up for" relatively lower marks they gave on its fenders and interior appearance. They are using which decision rule?

Choosing a product on the basis of its having the largest number of positive attributes is typically the case when a consumer is using the:

When a consumer bases a purchase decision on the _____ rule, one takes into account the relative importance of positively-rated attributes.

Jonesy will buy only the lowest-priced spark plug when he goes shopping for auto supplies. Because his car is very old, he really doesn't care about any other qualities. Jonesy is using the non-compensatory decision-making rule format.

If a consumer considers using the simple additive decision rule, a drawback might be that some of the positive attributes of the chosen brand may not be very important.

If Bill used a mental or problem-solving shortcut to make a purchase decision, he would be utilizing a(n):

Some consumers make judgments about hidden dimensions of products from observable attributes, such as inferring that because a used car is clean and shiny, its mechanical condition is likewise of top quality. In this case, the clean and shiny exterior is a(n):

When Japanese cars first became popular in the United States, some drivers of domestic cars placed bumper stickers on their vehicles that stated "Hungry? Eat your foreign car." These stickers encouraged people to support local workers and keep the balance of trade between Japan and the United States more toward an American advantage. The attitude expressed by the stickers is called:

_____ describes a consistent pattern whereby consumers buy the same brand just about every time they go to the store, out of habit, merely because it takes less effort.

A form of repeat purchasing behaviour reflecting a conscious decision to continue buying the same brand is called:

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

The assumption of a price-quality relationship is one of the most pervasive market beliefs.

"Largest-sized containers are almost always cheaper per unit than smaller sizes" is an example of a market belief.