Consumer Choice Processes Quiz

The way consumers decide which options to choose from after gathering information.

Choosing based on immediate feeling and emotions without evaluating attributes.

Making choices based on overall impressions, brand reputation, or simple rules of thumb.

Comparing and evaluating specific features of each product.

Criteria used to compare and judge product options.

Rules and methods for considering the various attributes and criteria.

Deciding on a product based solely on aesthetic appeal or design.

Making a choice primarily based on price, warranty, weight, and features.

The tendency for individuals to make decisions based on the first piece of information they encounter, often without fully considering other options.

The way in which the presentation or framing of information can influence a consumer's choice, even if the underlying options are objectively the same.

The idea that consumers have limited cognitive resources and cannot always make perfectly rational decisions. They often rely on heuristics or shortcuts to simplify decision-making.

When consumers are presented with an overwhelming number of choices, they may feel overwhelmed and less likely to make a decision at all.

Simple rules of thumb or mental shortcuts that consumers use to make decisions quickly, without fully analyzing all available information.

The ability of individuals to understand, manage, and use their own emotions to guide their decision-making processes, particularly in the context of consumer behavior.

A measure designed to assess individual differences in how consumers use emotional information to make decisions, based on the original Mayer-Salovey-Caruso Emotional Intelligence Test (MSCEIT).

Purchases made impulsively, often without careful planning or consideration of the long-term consequences.

A decision-making rule where a consumer evaluates a product based on all its attributes, weighing them against each other to find the best overall option.

A decision-making rule where a consumer sets minimum standards for each attribute and eliminates products that don't meet those standards.

A decision-making rule where a consumer ranks attributes in order of importance and chooses the product that scores highest on the most important attribute.

A decision-making rule where a consumer ranks attributes in order of importance and eliminates products that don't meet minimum standards for each attribute, progressively.

A theory assuming consumers seek the best solution to a problem, have the skills and motivation to find it, and that this optimal choice remains consistent regardless of external factors.

A psychological theory stating people perceive losses as bigger than gains of equal value.

A type of judgment model where good qualities can compensate for bad ones.

A type of judgment model where a product is eliminated if it fails to meet minimum standards for any attribute.

The tendency for people to prefer options presented in positive terms, even if they offer the same outcome.

The tendency for people to avoid options presented in negative terms, even if they offer the same outcome.