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What is the law of diminishing marginal utility?
What is the law of diminishing marginal utility?
The principle that added satisfaction declines as a consumer acquires additional units of a given product.
Define total utility.
Define total utility.
Total amount of satisfaction.
Define marginal utility.
Define marginal utility.
Extra satisfaction from consuming one more unit.
As more units of a good are consumed, total utility always increases.
As more units of a good are consumed, total utility always increases.
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What does the utility-maximizing rule state?
What does the utility-maximizing rule state?
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The price of product A is $1 and the price of product B is $2, the utility-maximizing condition can be expressed as: MU of product A / MU of product B = _____
The price of product A is $1 and the price of product B is $2, the utility-maximizing condition can be expressed as: MU of product A / MU of product B = _____
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What happens to the amount of marginal utility as more units are consumed?
What happens to the amount of marginal utility as more units are consumed?
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How do rational consumers maximize utility?
How do rational consumers maximize utility?
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What is the marginal utility per dollar for the first apple?
What is the marginal utility per dollar for the first apple?
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What is the marginal utility per dollar for the first orange?
What is the marginal utility per dollar for the first orange?
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What is the total number of oranges in the utility-maximizing combination achieved by Holly?
What is the total number of oranges in the utility-maximizing combination achieved by Holly?
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What should a consumer do when marginal utility per dollar is unequal?
What should a consumer do when marginal utility per dollar is unequal?
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If the price of oranges falls to $1, how many oranges does a consumer purchase?
If the price of oranges falls to $1, how many oranges does a consumer purchase?
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The utility-maximizing rule makes it hard to see why price and quantity are inversely related.
The utility-maximizing rule makes it hard to see why price and quantity are inversely related.
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When the price of oranges falls, it results in a _____ effect on consumer behavior.
When the price of oranges falls, it results in a _____ effect on consumer behavior.
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What is the income effect?
What is the income effect?
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An increase in real income decreases consumption of both apples and oranges.
An increase in real income decreases consumption of both apples and oranges.
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Which of the following explains the downward sloping demand curve?
Which of the following explains the downward sloping demand curve?
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What is an example of a new product mentioned?
What is an example of a new product mentioned?
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The reason water is priced below diamonds is known as the - paradox.
The reason water is priced below diamonds is known as the - paradox.
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What is the income amount provided in the exercise for utility maximization?
What is the income amount provided in the exercise for utility maximization?
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What must be true for the optimal bundle in utility maximization?
What must be true for the optimal bundle in utility maximization?
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What are the two key effects discussed in the utility-maximization model?
What are the two key effects discussed in the utility-maximization model?
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Which learning objective describes how rational consumers maximize utility?
Which learning objective describes how rational consumers maximize utility?
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Study Notes
Learning Objectives
- Define total and marginal utility, and articulate the law of diminishing marginal utility.
- Explain how rational consumers achieve maximum utility.
- Derive demand curves through observations of price changes.
- Discuss the utility-maximization model, including income and substitution effects of price changes.
- Apply consumer choice theories to real-world situations.
The Law of Diminishing Marginal Utility
- Diminishing marginal utility indicates that additional satisfaction decreases with each subsequent unit consumed.
- Utility: The ability of a product to satisfy wants.
- Total Utility: The overall satisfaction received from consuming a specific quantity of a product.
- Marginal Utility: The added satisfaction gained from consuming one more unit.
Graphical Representation of Utility
- Graphs illustrate how total utility (in "utils") increases with consumption, peaking and then leveling off.
- Example:
- Consuming tacos shows incremental increases in total utility, with marginal utility declining after certain levels of consumption.
Marginal Utility and Demand Relation
- Diminishing marginal utility provides a justification for the law of demand: as satisfaction from additional units decreases, consumers are only willing to purchase more as prices fall.
Theory of Consumer Choice
- Rational Consumer Behavior: Consumers make decisions that maximize their satisfaction based on preferences, constraints, and price changes.
- Consumers operate within a budget constraint, maximizing utility given their finite resources.
Utility-Maximizing Rule
- Consumers should allocate their income so that the last dollar spent on each product generates equal marginal utility per dollar.
- Expressed algebraically:
- ( \frac{MU , of , Product , A}{Price , of , A} = \frac{MU , of , Product , B}{Price , of , B} )
Example of Utility-Maximizing Combinations
- A table comparing apples (Product A) and oranges (Product B) showcases:
- Marginal utility per dollar for each fruit at varying consumption levels.
- Apples priced at $1 and oranges at $2, demonstrating how each unit consumed affects total utility and marginal utility per dollar spent.
Key Insights
- Decision-making among consumers reflects a balance between preferences and financial constraints to maximize satisfaction.
- Understanding utility and its diminishing returns is crucial in predicting consumer behavior and demand curves in economic models.### Utility-Maximizing Combinations
- Apples (Product A): Priced at $1, with decreasing marginal utility as consumption increases.
- Oranges (Product B): Priced at $2, with a higher marginal utility that also decreases with additional consumption.
- Marginal utility per dollar (MU/P) illustrates the relative satisfaction gained from spending on each fruit.
- Optimal combination for Holly: 2 apples and 4 oranges, maximizing her utility.
Sequence of Purchases for Consumer Equilibrium
- Purchase Decisions: Consumers maximize utility by selecting options with the highest marginal utility per dollar.
- Shifts in spending should occur from goods with lower MU/$ to those with higher MU/$.
Theory of Consumer Choice
- Utility maximization involves rational allocation of spending to goods offering the most satisfaction per dollar spent.
- Demand curves are derived from observing how quantity demanded changes with price alterations, reflecting consumer preferences and income effects.
Demand and Price Relationship
- An inverse relationship exists between price and quantity demanded; as the price of a good decreases, demand generally increases.
- A decrease in the price of oranges from $2 to $1 leads to an increase in quantity demanded from 4 to 6 oranges, creating a downward-sloping demand curve.
Income and Substitution Effects
- Substitution Effect: When prices change, consumers substitute the more expensive good with the now relatively cheaper option, increasing demand for the less costly item.
- Income Effect: A change in price affects a consumer's real income, influencing the quantity demanded. Reduction in price typically increases overall consumption of both goods.
Real-World Applications
- The theory of consumer choice can explain various real-life scenarios such as the introduction of products like iPads and phenomena like the diamond-water paradox, illustrating why essential items can be priced lower than less useful luxury goods.
Utility Maximization Exercises
- Example exercise involves calculating marginal utility per dollar for burgers and shakes under a fixed income scenario, demonstrating practical applications of utility maximization principles.
Chapter Summary Highlights
- Total utility is the overall satisfaction from consumption; marginal utility is the added satisfaction from consuming one more unit.
- Rational consumers aim to maximize utility despite changes in income and prices, which highlight the concepts of income and substitution effects.
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Description
This quiz covers Chapter 7 on Consumer Choice and Utility Maximization. It explores key concepts such as total utility, marginal utility, the law of diminishing marginal utility, and how rational consumers maximize utility. Dive into the principles that define consumer behavior in economics.
