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Consumer Characteristics and Marketing Decisions

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Consumer Characteristics and Marketing Decisions

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Questions and Answers

What is the main focus of E-Business?

Interacting with customers and suppliers over the internet

Expanding markets and shortening distributional channels

Conducting industry, trade, and commerce using computer networks (correct)

Facilitating the launch of new products

Why did 'Satyam' collapse in 2009 according to the text?

Motorola's dominance in the mobile industry

Inability to shorten distributional channels

Lack of updated information available to the company (correct)

Doubts not being quickly solved

What led to the revolution of 'markets' over time?

Motorola's dominance in the mobile industry

Doubts being quickly solved

Consumer awareness and laws (correct)

Satyam's ranking in the top Indian IT companies list

What is the role of E-Commerce according to the text?

Interaction of the firm with its customers and suppliers over the internet Signup and view all the answers

What led to a rise in Dabur Chyawanprash's market share to 68.5% in 1993?

A change in packaging and advertising Signup and view all the answers

What strategy did Rasna incorporate after receiving a poor response initially?

The influence of the child, ease in preparation, and economy Signup and view all the answers

What enabled Rasna to dominate 85% of the soft drinks concentrate market?

The quality of ease in preparation and economy Signup and view all the answers

What function is normally the result of market research?

Identify and define marketing opportunities and problems Signup and view all the answers

Which generation is born between 1977 and 1994?

Generation Y Signup and view all the answers

How do economic factors influence buyer behavior?

They affect buyer behavior differently during economic growth and depression Signup and view all the answers

What is included in the technological environment?

New markets & trends and antibiotics Signup and view all the answers

Why is the political environment important for a marketer to monitor?

Laws and regulations change often and have a significant impact on companies and markets Signup and view all the answers

What is the initial, important element of information needed by the entrepreneur?

Market potential for the product or service Signup and view all the answers

How did 'Vicks Vaporub' decide to position itself in the market in relation to 'Amrutanjan'?

Creating a separate niche market Signup and view all the answers

What does the text suggest about marketing research?

It gathers a variety of information for different decisions Signup and view all the answers

What enabled 'Vicks Vaporub' to become the largest selling brand for cold remedies?

Relaunch with a stronger formulation Signup and view all the answers