Podcast
Questions and Answers
What is the main focus of E-Business?
What is the main focus of E-Business?
- Interacting with customers and suppliers over the internet
- Expanding markets and shortening distributional channels
- Conducting industry, trade, and commerce using computer networks (correct)
- Facilitating the launch of new products
Why did 'Satyam' collapse in 2009 according to the text?
Why did 'Satyam' collapse in 2009 according to the text?
- Motorola's dominance in the mobile industry
- Inability to shorten distributional channels
- Lack of updated information available to the company (correct)
- Doubts not being quickly solved
What led to the revolution of 'markets' over time?
What led to the revolution of 'markets' over time?
- Motorola's dominance in the mobile industry
- Doubts being quickly solved
- Consumer awareness and laws (correct)
- Satyam's ranking in the top Indian IT companies list
What is the role of E-Commerce according to the text?
What is the role of E-Commerce according to the text?
What led to a rise in Dabur Chyawanprash's market share to 68.5% in 1993?
What led to a rise in Dabur Chyawanprash's market share to 68.5% in 1993?
What strategy did Rasna incorporate after receiving a poor response initially?
What strategy did Rasna incorporate after receiving a poor response initially?
What enabled Rasna to dominate 85% of the soft drinks concentrate market?
What enabled Rasna to dominate 85% of the soft drinks concentrate market?
What function is normally the result of market research?
What function is normally the result of market research?
Which generation is born between 1977 and 1994?
Which generation is born between 1977 and 1994?
How do economic factors influence buyer behavior?
How do economic factors influence buyer behavior?
What is included in the technological environment?
What is included in the technological environment?
Why is the political environment important for a marketer to monitor?
Why is the political environment important for a marketer to monitor?
What is the initial, important element of information needed by the entrepreneur?
What is the initial, important element of information needed by the entrepreneur?
How did 'Vicks Vaporub' decide to position itself in the market in relation to 'Amrutanjan'?
How did 'Vicks Vaporub' decide to position itself in the market in relation to 'Amrutanjan'?
What does the text suggest about marketing research?
What does the text suggest about marketing research?
What enabled 'Vicks Vaporub' to become the largest selling brand for cold remedies?
What enabled 'Vicks Vaporub' to become the largest selling brand for cold remedies?
