Consumer Buying Process Quiz

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In a straight rebuy, what is the usual handling of the purchase?

It involves extensive negotiation with the supplier.

It requires approval from multiple decision participants.

It is usually handled on a routine basis by the purchasing department. (correct)

It often leads to modification of product specifications.

What characterizes a modified rebuy in a business buying situation?

The purchasing department handles it routinely without any changes.

It involves minimal interaction between the buyer and seller.

It does not require any negotiation with the supplier.

The buyer wants to modify product specifications, prices, terms, or suppliers. (correct)

How do 'in' suppliers aim to maintain business in a straight rebuy situation?

By maintaining customer engagement and product/service quality. (correct)

By offering significant price discounts to the buyer.

By avoiding any communication with the buyer.

By exploiting dissatisfaction to win over the buyer.

What typically distinguishes business purchases from consumer purchases?

Involvement of more decision participants and professional purchasing effort. Signup and view all the answers

What is a key feature of E-procurement and Online Purchase in the B2B context?

Utilization of digital platforms for purchasing goods and services. Signup and view all the answers

In a straight rebuy situation, 'in' suppliers try to maintain customer engagement and product quality in order to:

Retain the buyer's consideration Signup and view all the answers

What is a key characteristic of E-procurement in the B2B context?

Efficient and automated purchasing processes Signup and view all the answers

What distinguishes business purchases from consumer purchases?

Involvement of more decision participants Signup and view all the answers

'Out' suppliers in a straight rebuy situation aim to:

Find new ways to add value or exploit dissatisfaction Signup and view all the answers

What characterizes a modified rebuy in a business buying situation?

The buyer wants to modify product specifications, prices, terms, or suppliers Signup and view all the answers

Consumer Buying Process Quiz

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Questions and Answers

In a straight rebuy, what is the usual handling of the purchase?

What characterizes a modified rebuy in a business buying situation?

How do 'in' suppliers aim to maintain business in a straight rebuy situation?

What typically distinguishes business purchases from consumer purchases?

What is a key feature of E-procurement and Online Purchase in the B2B context?

In a straight rebuy situation, 'in' suppliers try to maintain customer engagement and product quality in order to:

What is a key characteristic of E-procurement in the B2B context?

What distinguishes business purchases from consumer purchases?

'Out' suppliers in a straight rebuy situation aim to:

What characterizes a modified rebuy in a business buying situation?

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