Consumer Buying Process Quiz
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Questions and Answers

In a straight rebuy, what is the usual handling of the purchase?

  • It involves extensive negotiation with the supplier.
  • It requires approval from multiple decision participants.
  • It is usually handled on a routine basis by the purchasing department. (correct)
  • It often leads to modification of product specifications.

    • What characterizes a modified rebuy in a business buying situation?

  • The purchasing department handles it routinely without any changes.
  • It involves minimal interaction between the buyer and seller.
  • It does not require any negotiation with the supplier.
  • The buyer wants to modify product specifications, prices, terms, or suppliers. (correct)

    • How do 'in' suppliers aim to maintain business in a straight rebuy situation?

  • By maintaining customer engagement and product/service quality. (correct)
  • By offering significant price discounts to the buyer.
  • By avoiding any communication with the buyer.
  • By exploiting dissatisfaction to win over the buyer.

    • What typically distinguishes business purchases from consumer purchases?

    <p>Involvement of more decision participants and professional purchasing effort.</p> Signup and view all the answers

    What is a key feature of E-procurement and Online Purchase in the B2B context?

    <p>Utilization of digital platforms for purchasing goods and services.</p> Signup and view all the answers

    In a straight rebuy situation, 'in' suppliers try to maintain customer engagement and product quality in order to:

    <p>Retain the buyer's consideration</p> Signup and view all the answers

    What is a key characteristic of E-procurement in the B2B context?

    <p>Efficient and automated purchasing processes</p> Signup and view all the answers

    What distinguishes business purchases from consumer purchases?

    <p>Involvement of more decision participants</p> Signup and view all the answers

    'Out' suppliers in a straight rebuy situation aim to:

    <p>Find new ways to add value or exploit dissatisfaction</p> Signup and view all the answers

    What characterizes a modified rebuy in a business buying situation?

    <p>The buyer wants to modify product specifications, prices, terms, or suppliers</p> Signup and view all the answers

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