Podcast
Questions and Answers
What motivates a consumer to buy products and services according to the text?
What motivates a consumer to buy products and services according to the text?
Basic needs and security needs
How does a consumer's learning about a product develop over time?
How does a consumer's learning about a product develop over time?
Through experience, skills, and knowledge
What role does attitude play in defining the brand image of a product?
What role does attitude play in defining the brand image of a product?
Significant
How can social influence affect a consumer's buying decisions?
How can social influence affect a consumer's buying decisions?
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What is the importance of social class in segmentation and targeting for marketers?
What is the importance of social class in segmentation and targeting for marketers?
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