Podcast
Questions and Answers
What is one key reason for building loyalty to a brand as a marketing strategy?
What is one key reason for building loyalty to a brand as a marketing strategy?
- To generate more transaction data
- To increase the customer base
- To track specific consumers' buying habits
- To identify the most faithful customers (correct)
Which demographic dimension is of great interest to marketers as it can determine which group has the greatest buying power and market potential?
Which demographic dimension is of great interest to marketers as it can determine which group has the greatest buying power and market potential?
- Age
- Gender
- Social class and income (correct)
- Geography
What does the approach of 'Relationship Marketing' focus on?
What does the approach of 'Relationship Marketing' focus on?
- Generating more transaction data
- Building relationships between brands and customers (correct)
- Tailoring products based on information
- Identifying most faithful customers
What is the term used for the collection and analysis of extremely large datasets in marketing?
What is the term used for the collection and analysis of extremely large datasets in marketing?
What is the main focus of Database Marketing?
What is the main focus of Database Marketing?
Why are changes and trends revealed by demographic studies of great interest to marketers?
Why are changes and trends revealed by demographic studies of great interest to marketers?
What does the 80/20 rule in marketing state?
What does the 80/20 rule in marketing state?
Why do national marketers tailor their offerings to appeal to consumers who live in different parts of the country?
Why do national marketers tailor their offerings to appeal to consumers who live in different parts of the country?
What is the main focus of segmenting by behaviour in marketing?
What is the main focus of segmenting by behaviour in marketing?
Which demographic dimension can have a huge effect on a consumer’s spending priorities?
Which demographic dimension can have a huge effect on a consumer’s spending priorities?
What is consumer behaviour?
What is consumer behaviour?
What does exchange theory emphasize in consumer behaviour?
What does exchange theory emphasize in consumer behaviour?
In the context of consumer behaviour, who is a consumer?
In the context of consumer behaviour, who is a consumer?
Why do businesses learn about consumer behaviour?
Why do businesses learn about consumer behaviour?
What does consumer behaviour study?
What does consumer behaviour study?
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