Consumer Behavior Principles Quiz
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Questions and Answers

Explain the principle of consumer behavior.

The principle of consumer behavior refers to the study of how consumers make decisions to spend their available resources on goods and services.

What is the significance of understanding consumer behavior?

Understanding consumer behavior is crucial for businesses to effectively market their products and services, as it helps in predicting and influencing consumer preferences and choices.

How does the principle of consumer behavior impact businesses?

The principle of consumer behavior impacts businesses by influencing their marketing strategies, product development, pricing, and customer relationship management.

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