Consumer Behavior in the Digital Age Quiz

Marketing Data and Consumer Behavior

• Methods for gathering and analyzing psychographic data include traditional focus groups, set-top box viewing data, surveys/questionnaires, psycholinguistic dictionaries, website analytics, browsing data, and social media analytics.
• Marketers use relationship marketing and database marketing to track consumer purchases and behavior on social networks or websites to create specific appeals and maintain a relationship with customers.
• CaliberMind uses natural language processing to build psychographic profiles of buyers, analyzing language to understand emotional and analytical tendencies for targeted marketing.
• Memes are used for cultural conversations and participation in internet trends, serving as conduits for communication and cultural evolution.
• Consumers often buy products for what they represent, establishing identity, serving as a link with a past self, becoming part of a daily routine, or eliciting emotional bonds.
• The global consumer landscape has been significantly impacted by the digital revolution, with increased online activity and decreased traditional media consumption.
• The rise of social media has empowered consumers to create content, leading to increased consumer involvement in social media and opportunities for product placement in reality TV and shows.
• Commercial Alert, a consumer activist group, opposes advertising to children and the commercialization of culture, advocating for the labeling of product placements to inform consumers.
• Augmented reality (AR) enhances the real physical environment by overlaying virtual elements, offering a mixed reality experience through devices like Google Glass or smart devices.
• The marketing and advertising industry strategically places products in movies and TV shows, even digitally altering old episodes to include new brands and product placements.
• The FTC rejected the labeling of product placements, while in the UK, broadcasters are required to display a 'P' for three seconds at the start and end of a program containing product placement.
• The text discusses the influence of marketing on consumer perceptions and the impact of the digital revolution on consumer behavior, emphasizing the role of data analysis, relationship marketing, and product placement in shaping consumer behavior.