Consumer Behavior Fundamentals

<p>Phone calls, emails, text messages, and social media interactions (A)</p> Signup and view all the answers

<p>To restrict monopolistic practices and protect competition (D)</p> Signup and view all the answers

<p>The idea that a message can be separated into the focal point (figure) and the background (ground). (D)</p> Signup and view all the answers

<p>Production budget (A)</p> Signup and view all the answers

<p>It can decrease the effectiveness of advertising due to repeated exposure. (A)</p> Signup and view all the answers

<p>Expectations can influence a consumer's perception of an advertisement. (B)</p> Signup and view all the answers

<p>Better at processing verbal information (A)</p> Signup and view all the answers

<p>Temporal Framing (D)</p> Signup and view all the answers

<p>It is a long-term storage area that holds information indefinitely (C)</p> Signup and view all the answers

<p>Information Intensity (D)</p> Signup and view all the answers

<p>Prospect Theory (A)</p> Signup and view all the answers

<p>Priming (A)</p> Signup and view all the answers

<p>It is a long-term storage area for information. (A)</p> Signup and view all the answers

<p>Both B and C (A)</p> Signup and view all the answers

<p>Encoding (D)</p> Signup and view all the answers

<p>All of the above options accurately describe the key difference between utilitarian and hedonic value. (D)</p> Signup and view all the answers

<p>A company prioritizes the total value concept and co-creation with customers. (D)</p> Signup and view all the answers

<p>It enables companies to develop a more comprehensive understanding of customer needs and preferences. (C)</p> Signup and view all the answers

<p>To maximize their personal gain and benefit. (D)</p> Signup and view all the answers

<p>To implement specific actions and techniques to achieve the desired marketing goals. (D)</p> Signup and view all the answers

<p>By establishing strong customer relationships and providing value through continuous innovation. (C)</p> Signup and view all the answers

<p>To enhance the overall customer experience and provide greater value. (B)</p> Signup and view all the answers

<p>Mere exposure effect (A)</p> Signup and view all the answers

<p>Companies should consider all aspects of a product's value, including its basic benefits, augmented services, and customer co-creation. (A)</p> Signup and view all the answers

<p>Subliminal messages are below the threshold of perception, while mere exposure messages are evident. (D)</p> Signup and view all the answers

<p>It is highly analytical and deliberative. (D)</p> Signup and view all the answers

<p>A character in a movie drinking a specific brand of soda. (C)</p> Signup and view all the answers

<p>The transfer of meaning between two unrelated objects by exposure to them simultaneously. (D)</p> Signup and view all the answers

<p>To capture consumer attention. (B)</p> Signup and view all the answers

<p>It is a deliberate and focused process. (D)</p> Signup and view all the answers

<p>Behaviorism focuses on observable behaviors, while cognitive learning theory explores internal mental processes. (D)</p> Signup and view all the answers

<p>A portion of an associative network representing a specific entity. (A)</p> Signup and view all the answers

<p>By offering consumers a basis for comparing new products to established ones. (B)</p> Signup and view all the answers

<p>An exemplar is a specific instance of a brand or product, while a prototype is a more general representation. (D)</p> Signup and view all the answers

<p>To understand and anticipate the expected sequence of events during a purchase. (D)</p> Signup and view all the answers

<p>Emotions help consumers recall the details of a past event, making it more relevant to their decision-making. (A)</p> Signup and view all the answers

<p>By manipulating consumer expectations to ensure a positive and memorable experience. (A)</p> Signup and view all the answers

<p>To influence consumer perceptions and preferences for certain brands or products. (D)</p> Signup and view all the answers

<p>By providing a framework for understanding how consumers organize and process information about products and brands. (B)</p> Signup and view all the answers

Activities that facilitate exchanges between buyers and sellers, including production and promotion.

Business practice prioritizing consumer value and satisfaction in decision-making.

Organizational culture that prioritizes creating value for customers among all employees.

Activities aimed at enhancing performance through repeat business and customer loyalty.

Direct contacts between a firm and a customer, crucial for value creation.

A personal assessment of the net worth obtained from an activity.

Gratification derived from something that helps achieve a goal.

Value derived from immediate gratification and emotional experience.

The way a company creates value for consumers.

A shortsighted approach where companies overlook consumer needs.

The physical product plus any necessary services like installation.

Business practice where companies recognize all forms of value.

The collaboration between consumer and marketer to create value.

The separation of a message into its focal point (figure) and background (ground).

Expressions that send a nonliteral meaning, enhancing product perception.

The process where continuous exposure to a stimulus decreases responsiveness.

Beliefs about future situations that influence consumer behavior.

The theory of hemispheric lateralization influencing how people process information.

Consumers prefer stimuli they have been exposed to previously.

The tendency to prefer familiar things over unfamiliar ones.

A message presented below the threshold of conscious perception.

Transfer of meaning between unrelated objects due to coincidental association.

Intentional insertion of branded products in media content.

Purposeful allocation of cognitive resources to stimuli.

Intuitive decision-making aligned with unintentional learning.

Deliberative decision-making based on information analysis.

An ad claim that is figuratively true but not literally.

The amount of information available for consumers to process.

How the meaning of something is influenced by context.

A theory suggesting decisions are influenced by potential gains or losses.

Cognitive process activating context or environment for information retrieval.

How abstract or concrete thinking affects perceptions of events.

Memory area where brief experiences are stored temporarily.

The active storage area for processing and working with information.

A network of mental pathways linking knowledge.

Cognitive components that represent facts.

A portion of an associative network that represents a specific entity.

The single best representative within a schema.

The best representative of some category when no clear exemplar exists.

A schema representing an event, guiding expectations.

Memory for past events in one's life, influenced by emotions.

A cognitive representation that gives meaning to a specific type of person.