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Consumer Behavior Evolution Quiz

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Questions and Answers

What is the definition of consumer behavior?

Consumer behavior refers to the economic patterns of consumers in developing countries.

Consumer behavior refers to the marketing strategies used by companies to attract customers.

Consumer behavior refers to the impact of digital revolution on consumer purchasing power.

Consumer behavior refers to the actions of consumers in seeking to satisfy their desires and needs through the purchase or use of goods and services. (correct)

What has the digital revolution led to in terms of consumer behavior?

Increased distance between buyers and sellers.

Limited choices for consumers in terms of goods and services.

Enhanced interaction and continuous exchange between consumers and marketing stimuli. (correct)

Decreased bargaining power for consumers.

How has the digital revolution affected consumer decision-making?

It has limited the access to alternative goods and services for consumers.

It has increased the power of consumers through access to information. (correct)

It has reduced the availability of demographic information for marketers.

It has decreased the influence of marketing institutions on consumer choices.

What is one impact of the digital revolution on consumer-merchant relationships?

Heightened the need for transparency and trust in consumer-merchant interactions. Signup and view all the answers

What characterizes consumer behavior in developing countries with large consumer populations?

Limited financial resources and purchasing power. Signup and view all the answers

Která z následujících tvrzení je nejvhodnější?

Digitální revoluce zvýšila vyjednávací sílu zákazníků díky přístupu k informacím. Signup and view all the answers

Co je jedním z dopadů digitální revoluce na spotřebitelské rozhodování?

Spotřebitelé mají nyní větší možnosti výběru z různých produktů a služeb. Signup and view all the answers

Jaký je význam chování spotřebitele v hledání nákupu nebo využívání produktů a služeb?

Jedná se o přístup, který spotřebitelé projevují při hledání produktů a služeb. Signup and view all the answers

Jak digitální revoluce ovlivnila vztah mezi spotřebiteli a prodejci?

Digitální revoluce umožnila neustálý interakce mezi spotřebiteli a marketingovými podněty. Signup and view all the answers

Co charakterizuje chování spotřebitele v rozvojových zemích s velkými spotřebitelskými populacemi?

Chování spotřebitele v těchto zemích prochází různými pozitivními i negativními změnami. Signup and view all the answers