Consumer Behavior Chapter 5
18 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What determines the level of consumer involvement with a product?

  • The type of product being marketed
  • The marketing message
  • The price of the product
  • The consumer's needs, values, and interests (correct)

    • What is the primary factor that affects how consumers evaluate and choose a product?

  • The price of the product compared to others
  • The level of happiness felt while consuming the product
  • The degree of involvement with the product (correct)
  • The level of guilt experienced when using the product

    • What type of involvement refers to a consumer's interest in a particular product?

  • Message-response involvement
  • Product involvement (correct)
  • Situational involvement
  • Advertising involvement

    • What is an example of a negative affect?

    <p>Disgust</p> Signup and view all the answers

    What is the term for the degree of interest and effort consumers put into an object based on their needs, values, and interests?

    <p>Consumer involvement</p> Signup and view all the answers

    What is the primary goal of a consumer when a need is aroused?

    <p>To reduce tension between a desired state and an actual state</p> Signup and view all the answers

    What are the two aspects of motivation that marketers should study?

    <p>Its strength and its direction</p> Signup and view all the answers

    What type of involvement refers to the consumer's interest in processing marketing information?

    <p>Message-response involvement</p> Signup and view all the answers

    What is the term for the processes that lead people to behave towards satisfaction?

    <p>Motivation</p> Signup and view all the answers

    What type of motivation theory focuses on biological needs that produce unpleasant states of stimulus or arousal?

    <p>Drive Theory</p> Signup and view all the answers

    What is the degree to which a person is willing to use energy to reach one goal?

    <p>Motivation strength</p> Signup and view all the answers

    What is the objective of a company in terms of consumer motivation?

    <p>To convince consumers that their alternative provides the best chance to attain a goal</p> Signup and view all the answers

    What are the two types of consumer needs mentioned in the text?

    <p>Utilitarian and hedonic needs</p> Signup and view all the answers

    What is the name of the theory that suggests behavior is largely pulled by expectations of achieving desirable outcomes?

    <p>Expectancy Theory</p> Signup and view all the answers

    What is the purpose of marketers creating products and services?

    <p>To provide the desired benefits and reduce tension between a desired state and an actual state</p> Signup and view all the answers

    What are moods characterized by in terms of arousal levels?

    <p>Moderate levels of arousal</p> Signup and view all the answers

    What is the name of the need categorized by Murray as involving independence?

    <p>Autonomy</p> Signup and view all the answers

    What is an example of a motivational conflict that consumers may experience?

    <p>Need for affiliation vs. need for power</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser