Consumer Behavior Chapter 5

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What determines the level of consumer involvement with a product?

The type of product being marketed

The marketing message

The price of the product

The consumer's needs, values, and interests (correct)

What is the primary factor that affects how consumers evaluate and choose a product?

The price of the product compared to others

The level of happiness felt while consuming the product

The degree of involvement with the product (correct)

The level of guilt experienced when using the product

What type of involvement refers to a consumer's interest in a particular product?

Message-response involvement

Product involvement (correct)

Situational involvement

Advertising involvement

What is an example of a negative affect?

Disgust Signup and view all the answers

What is the term for the degree of interest and effort consumers put into an object based on their needs, values, and interests?

Consumer involvement Signup and view all the answers

What is the primary goal of a consumer when a need is aroused?

To reduce tension between a desired state and an actual state Signup and view all the answers

What are the two aspects of motivation that marketers should study?

Its strength and its direction Signup and view all the answers

What type of involvement refers to the consumer's interest in processing marketing information?

Message-response involvement Signup and view all the answers

What is the term for the processes that lead people to behave towards satisfaction?

Motivation Signup and view all the answers

What type of motivation theory focuses on biological needs that produce unpleasant states of stimulus or arousal?

Drive Theory Signup and view all the answers

What is the degree to which a person is willing to use energy to reach one goal?

Motivation strength Signup and view all the answers

What is the objective of a company in terms of consumer motivation?

To convince consumers that their alternative provides the best chance to attain a goal Signup and view all the answers

What are the two types of consumer needs mentioned in the text?

Utilitarian and hedonic needs Signup and view all the answers

What is the name of the theory that suggests behavior is largely pulled by expectations of achieving desirable outcomes?

Expectancy Theory Signup and view all the answers

What is the purpose of marketers creating products and services?

To provide the desired benefits and reduce tension between a desired state and an actual state Signup and view all the answers

Consumer Behavior Chapter 5

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Questions and Answers

What determines the level of consumer involvement with a product?

What is the primary factor that affects how consumers evaluate and choose a product?

What type of involvement refers to a consumer's interest in a particular product?

What is an example of a negative affect?

What is the term for the degree of interest and effort consumers put into an object based on their needs, values, and interests?

What is the primary goal of a consumer when a need is aroused?

What are the two aspects of motivation that marketers should study?

What type of involvement refers to the consumer's interest in processing marketing information?

What is the term for the processes that lead people to behave towards satisfaction?

What type of motivation theory focuses on biological needs that produce unpleasant states of stimulus or arousal?

What is the degree to which a person is willing to use energy to reach one goal?

What is the objective of a company in terms of consumer motivation?

What are the two types of consumer needs mentioned in the text?

What is the name of the theory that suggests behavior is largely pulled by expectations of achieving desirable outcomes?

What is the purpose of marketers creating products and services?

What are moods characterized by in terms of arousal levels?

What is the name of the need categorized by Murray as involving independence?

What is an example of a motivational conflict that consumers may experience?

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