Consumer Behavior Basics Quiz

Consumer behaviour refers to the actions and decision processes of people who purchase goods and services for personal consumption.

Consumer behaviour encompasses the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy particular needs and wants.

Consumer behaviour refers to the mental and emotional processes and the observable behaviour of consumers during searching, purchasing and post consumption of a product or service.

<p>Consumer behaviour has two aspects: the final purchase activity and the decision process involving complex variables.</p> Signup and view all the answers

<p>Consumer behaviour study focuses on how consumers make decisions to spend their available resources on consumption and use related items.</p> Signup and view all the answers