Consumer Behavior and Marketing Constructs
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Questions and Answers

What are some examples of environmental variables according to the text?

  • Technology, politics, and culture (correct)
  • The purchase decision and feedback field
  • Organizational goals and evaluation criteria
  • Supplier relationships and competitive pressure

    • In the Webster and Wind Model, what do organizational variables refer to?

  • The authority to sign a contract
  • Factors related to the buying center
  • Internal factors that sway a purchase decision (correct)
  • The final purchase decision-makers

    • What is the second stage in the Howard Sheth model similar to?

  • Feedback field
  • Webster and Wind Model
  • Purchase decision stage
  • Search and evaluation stage (correct)

    • Which model discusses the 'feedback' phase where messaging evaluation takes place?

    <p>Howard Sheth Model</p> Signup and view all the answers

    According to the Webster and Wind Model, what does 'buying center variables' consider?

    <p>The authority to sign a contract</p> Signup and view all the answers

    What is the main focus of the Howard Sheth model's 'limited problem-solving stage'?

    <p>Comparing different brands based on messaging</p> Signup and view all the answers

    Which of the following is NOT considered a perceptual or learning construct?

    <p>Weather</p> Signup and view all the answers

    What is the primary emphasis of the Nicosia Model?

    <p>The business' marketing messages and their impact on customers</p> Signup and view all the answers

    Which of the following is NOT a component of the Nicosia Model's four fields?

    <p>The customer's purchase decision</p> Signup and view all the answers

    What is the output in the context of the given information?

    <p>The customer's resulting action under the influence of marketing messages and internal psychological attributes</p> Signup and view all the answers

    According to the information provided, what can external variables like weather or religion influence?

    <p>The customer's decision-making process</p> Signup and view all the answers

    Which statement best summarizes the criticism of the Nicosia Model?

    <p>It oversimplifies the customer's decision-making process by ignoring internal factors.</p> Signup and view all the answers

    Which factor influences a person's store and product choices?

    <p>Economic situation</p> Signup and view all the answers

    What does the term 'lifestyle' refer to in the context of consumer behavior?

    <p>A person's living pattern expressed through activities, interests, and opinions</p> Signup and view all the answers

    Which of the following is true about brand personalities?

    <p>Consumers are likely to choose brands with personalities that match their own</p> Signup and view all the answers

    What is the highest level of need in Maslow's hierarchy of needs?

    <p>Self-actualization needs</p> Signup and view all the answers

    What will happen when a person satisfies their most important need?

    <p>They will try to satisfy the next most important need</p> Signup and view all the answers

    What is an example given in the text to illustrate how people prioritize their needs?

    <p>Starving people will not take an interest in the latest happenings in the art world</p> Signup and view all the answers

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