18 Questions
What is the Blind Label used for in consumer acceptance tests?
To evaluate the degree of difference between products
Which scale offers more accurately spaced intervals for consumer preference evaluation?
Labelled Affective Magnitude (LAM) Scale
In consumer acceptance test data analysis, what statistical test is typically used for establishing significant differences in liking between samples?
ANOVA with post hoc multiple comparisons
What is the purpose of Attribute Diagnostics in consumer testing?
To understand the appropriateness of attribute levels
Which type of scale is used to measure the strength of attributes that consumers can understand?
Intensity Scales
When conducting a consumer preference test on aroma, which method may be used to gather data?
Rating different products based on their aroma preference
What statistical method is used to determine the minimum number of consumers preferring one product required to establish significance in Preference Tests?
Binomial statistics
When conducting Preference & Ranking Tests, what test is used to calculate mean ranks and determine significant differences?
Friedman test
What is the purpose of combining JAR scores and acceptability scores in consumer testing?
To calculate the mean hedonic scores for each group
What is the main limitation of Preference & Ranking Tests mentioned in the text?
It does not indicate purchase intent
In the penalty analysis, what is the significance of subtracting the mean scores of 'too strong' and 'too weak' groups from JAR scores?
To test the mean drops using a t-test
In Acceptance Testing, how do panellists indicate their level of liking for samples?
By indicating on a hedonic scale
How are key sensory drivers like crunchiness and saltiness identified in consumer testing?
By analyzing mean drops in hedonic scores
What type of data does Acceptance Testing provide to understand the degree of product acceptability?
Quantitative data
What is the purpose of having 'Action Standards' in consumer testing?
To ensure the right test is used based on clear objectives
When is Acceptance Testing considered as an alternative method for investigating consumer appeal of a product?
When evaluating the degree of liking or disliking
What criterion must prototypes meet to be taken forward for optimization according to the provided text?
Scoring above 6.5 in hedonic liking
What type of test would be most suitable to identify if a prototype is preferred over a competitor's product?
Paired preference test with comments
Test your knowledge on consumer acceptance testing methods, including blind tests, labelled tests, and the use of affective magnitude scales. This quiz covers when to use acceptance tests, comparing prototypes, competitor comparison, and more.
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