Consumer 1

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Questions and Answers

What is the Blind Label used for in consumer acceptance tests?

  • To compare prototypes
  • To assess competitor comparison
  • To evaluate the degree of difference between products (correct)
  • To indicate how much a product is liked

Which scale offers more accurately spaced intervals for consumer preference evaluation?

  • Labelled Affective Magnitude (LAM) Scale (correct)
  • Intensity Scale
  • Paired Preference Scale
  • Acceptance Test Scale

In consumer acceptance test data analysis, what statistical test is typically used for establishing significant differences in liking between samples?

  • Paired t-test
  • Chi-Square Test
  • Regression Analysis
  • ANOVA with post hoc multiple comparisons (correct)

What is the purpose of Attribute Diagnostics in consumer testing?

<p>To understand the appropriateness of attribute levels (B)</p> Signup and view all the answers

Which type of scale is used to measure the strength of attributes that consumers can understand?

<p>Intensity Scales (C)</p> Signup and view all the answers

When conducting a consumer preference test on aroma, which method may be used to gather data?

<p>Rating different products based on their aroma preference (B)</p> Signup and view all the answers

What statistical method is used to determine the minimum number of consumers preferring one product required to establish significance in Preference Tests?

<p>Binomial statistics (D)</p> Signup and view all the answers

When conducting Preference & Ranking Tests, what test is used to calculate mean ranks and determine significant differences?

<p>Friedman test (C)</p> Signup and view all the answers

What is the purpose of combining JAR scores and acceptability scores in consumer testing?

<p>To calculate the mean hedonic scores for each group (C)</p> Signup and view all the answers

What is the main limitation of Preference & Ranking Tests mentioned in the text?

<p>It does not indicate purchase intent (D)</p> Signup and view all the answers

In the penalty analysis, what is the significance of subtracting the mean scores of 'too strong' and 'too weak' groups from JAR scores?

<p>To test the mean drops using a t-test (B)</p> Signup and view all the answers

In Acceptance Testing, how do panellists indicate their level of liking for samples?

<p>By indicating on a hedonic scale (C)</p> Signup and view all the answers

How are key sensory drivers like crunchiness and saltiness identified in consumer testing?

<p>By analyzing mean drops in hedonic scores (C)</p> Signup and view all the answers

What type of data does Acceptance Testing provide to understand the degree of product acceptability?

<p>Quantitative data (A)</p> Signup and view all the answers

What is the purpose of having 'Action Standards' in consumer testing?

<p>To ensure the right test is used based on clear objectives (B)</p> Signup and view all the answers

When is Acceptance Testing considered as an alternative method for investigating consumer appeal of a product?

<p>When evaluating the degree of liking or disliking (B)</p> Signup and view all the answers

What criterion must prototypes meet to be taken forward for optimization according to the provided text?

<p>Scoring above 6.5 in hedonic liking (D)</p> Signup and view all the answers

What type of test would be most suitable to identify if a prototype is preferred over a competitor's product?

<p>Paired preference test with comments (D)</p> Signup and view all the answers

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