Consumer 1

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What is the Blind Label used for in consumer acceptance tests?

To compare prototypes

To assess competitor comparison

To evaluate the degree of difference between products (correct)

To indicate how much a product is liked

Which scale offers more accurately spaced intervals for consumer preference evaluation?

Labelled Affective Magnitude (LAM) Scale (correct)

Intensity Scale

Paired Preference Scale

Acceptance Test Scale

In consumer acceptance test data analysis, what statistical test is typically used for establishing significant differences in liking between samples?

Paired t-test

Chi-Square Test

Regression Analysis

ANOVA with post hoc multiple comparisons (correct)

What is the purpose of Attribute Diagnostics in consumer testing?

To understand the appropriateness of attribute levels Signup and view all the answers

Which type of scale is used to measure the strength of attributes that consumers can understand?

Intensity Scales Signup and view all the answers

When conducting a consumer preference test on aroma, which method may be used to gather data?

Rating different products based on their aroma preference Signup and view all the answers

What statistical method is used to determine the minimum number of consumers preferring one product required to establish significance in Preference Tests?

Binomial statistics Signup and view all the answers

When conducting Preference & Ranking Tests, what test is used to calculate mean ranks and determine significant differences?

Friedman test Signup and view all the answers

What is the purpose of combining JAR scores and acceptability scores in consumer testing?

To calculate the mean hedonic scores for each group Signup and view all the answers

What is the main limitation of Preference & Ranking Tests mentioned in the text?

It does not indicate purchase intent Signup and view all the answers

In the penalty analysis, what is the significance of subtracting the mean scores of 'too strong' and 'too weak' groups from JAR scores?

To test the mean drops using a t-test Signup and view all the answers

In Acceptance Testing, how do panellists indicate their level of liking for samples?

By indicating on a hedonic scale Signup and view all the answers

How are key sensory drivers like crunchiness and saltiness identified in consumer testing?

By analyzing mean drops in hedonic scores Signup and view all the answers

What type of data does Acceptance Testing provide to understand the degree of product acceptability?

Quantitative data Signup and view all the answers

What is the purpose of having 'Action Standards' in consumer testing?

To ensure the right test is used based on clear objectives Signup and view all the answers

When is Acceptance Testing considered as an alternative method for investigating consumer appeal of a product?

When evaluating the degree of liking or disliking Signup and view all the answers

What criterion must prototypes meet to be taken forward for optimization according to the provided text?

Scoring above 6.5 in hedonic liking Signup and view all the answers

What type of test would be most suitable to identify if a prototype is preferred over a competitor's product?

Paired preference test with comments Signup and view all the answers

Consumer 1

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