Conducting a Popular Media Scan

Questions and Answers

What was the team's approach to find instances of concepts, products, services, events, and businesses?

Performing searches in health-specific and popular journals and newspaper databases

What was the outcome of analyzing thousands of article excerpts?

Revelation of emerging themes in health and everyday life

What was the purpose of the conversations about the emerging themes?

To reveal innovation opportunities

What was the result of the client exploring innovation opportunities?

Creation of innovation agendas and directing multiyear initiatives and investment Signup and view all the answers

What was one of the emerging themes identified by the team?

Patient-centric primary care/patient-centered medical home (PCMH)/medical home Signup and view all the answers

What type of databases did the team search to find instances of concepts, products, services, events, and businesses?

Both health-specific and popular journals and newspaper databases Signup and view all the answers

What is the purpose of browsing through a variety of sources of information at the start of a project?

To gain a broad perspective and identify potential issues Signup and view all the answers

What is the main goal of a Popular Media Scan?

To understand key cultural phenomena Signup and view all the answers

What was the objective of the HeartSense project?

To address Obama's national healthcare agenda using design innovation methods Signup and view all the answers

What type of information did the team in the HeartSense project gather during their Popular Media Scan?

Books and articles from leading authors, and popular media websites Signup and view all the answers

Why is it important to consider technological, cultural, political, and economic dynamics in a project?

To identify potential issues and opportunities Signup and view all the answers

What is the benefit of gaining a broad perspective at the start of a project?

To identify potential issues and opportunities Signup and view all the answers

What was the role of Professor Larry Keeley in the HeartSense project?

He asked his students to create a platform Signup and view all the answers

What is the purpose of visiting popular media websites during a Popular Media Scan?

To understand current and evolving trends Signup and view all the answers

What are the four categories of innovations plotted?

Business models, process, offering, and delivery Signup and view all the answers

What does the height of the peaks in the innovation landscape represent?

The intensity of innovation activities Signup and view all the answers

What is represented by the number of peaks in the innovation landscape?

The diversity of innovation activities Signup and view all the answers

What is the typical time period used for searching databases?

Ten-year period Signup and view all the answers

What is represented by the change of slopes in the innovation landscape?

The pace of change in innovation activities Signup and view all the answers

What is sent as queries to the databases?

Keywords about types and time periods Signup and view all the answers

What are the ten innovation types plotted in?

Finance, business models, and networking Signup and view all the answers

What is the purpose of searching the databases?

To compile results for a research study Signup and view all the answers

What areas were identified as weak in innovation?

Brand and customer experience Signup and view all the answers

What was the main goal of repositioning the company?

To differentiate itself from competitors Signup and view all the answers

What was the company's status before repositioning?

Commodity, low-price status Signup and view all the answers

What was the outcome of repositioning the company?

Differentiation through brand and customer experience Signup and view all the answers

What was the role of Doblin in the process?

Recommending repositioning of the company Signup and view all the answers

Who were the target customers of the company after repositioning?

Leisure travelers Signup and view all the answers

What is the purpose of the Trends Matrix?

To provide a high-level overview of changes and recognize patterns of similar trends Signup and view all the answers

Which of the following aspects is NOT part of the Trends Matrix?

Aspect D Signup and view all the answers

What is the result of recognizing patterns of similar trends?

Speculating on future directions and seeing how certain trends might affect the project Signup and view all the answers

What is the primary focus of the example trend statement?

Travelers' increased interest in unusual travel destinations and cultural travel experiences Signup and view all the answers

What is the outcome of discussing and documenting the team's insights about trend patterns?

Capturing insights as overlays on the Trends Matrix Signup and view all the answers

What is the primary purpose of Step 4 in the Trends Matrix?

To capture insights as overlays on the matrix Signup and view all the answers

What is the benefit of recognizing how leading trends are affecting major changes?

It helps to speculate on future directions and see how certain trends might affect the project Signup and view all the answers

What is the primary focus of the Trends Matrix in terms of the project?

To see how certain trends might affect the project Signup and view all the answers

Study Notes