Conceptual Design: Components and Ethics

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Questions and Answers

In conceptual design, what is the primary role of 'secondary functions'?

  • To enhance the aesthetic appeal of the final product.
  • To reduce the overall cost of manufacturing by simplifying the design.
  • To replace the original, intended functions of the design.
  • To support the performance of the original, intended functions. (correct)

Which of the following best describes 'conceptual design' as a noun?

  • A marketing strategy for promoting a new product design.
  • The detailed engineering plans for manufacturing a product.
  • The definition of 'means' groups of functions from the overall list of the product functions. (correct)
  • The process of testing a product prototype for functionality.

What is the initial step recommended before brainstorming design alternatives in the Function Means Tree approach?

  • Determining the primary functions that the design must fulfill. (correct)
  • Listing all possible materials that could be used in the design.
  • Conducting a thorough market analysis to identify customer needs.
  • Sketching out potential product shapes and forms.

What is the purpose of a Function-Means Tree in the conceptual design process?

<p>To list the primary functions of a design and various means of achieving them. (C)</p> Signup and view all the answers

In the context of the 'Difficulty with Conceptual Design,' what is one potential problem with proposed design means?

<p>They may not be self-sufficient to provide the functions to be performed. (B)</p> Signup and view all the answers

What is the main goal of morphological analysis in the design process?

<p>To generate a wide array of alternative design solutions for a product. (B)</p> Signup and view all the answers

According to the materials, what constitutes the 'Embodiment Design' phase of the design process?

<p>The detailed specification of parts, components, and product feasibility. (D)</p> Signup and view all the answers

In the context of a washing machine drum, what is an example of a 'secondary function'?

<p>Sequencing and controlling activities, and regulating power. (B)</p> Signup and view all the answers

When using morphological analysis, what should a designer do after listing features or functions essential to the product?

<p>List the means by which each feature or function might be achieved. (D)</p> Signup and view all the answers

What are the two components of the 'function means tree'?

<p>Functions and means (B)</p> Signup and view all the answers

Flashcards

Conceptual Design (noun)

Conceptual Design (noun) is the definition of 'means' groups of functions from the overall list of functions which the product has to perform.

Conceptual Design (verb)

Conceptual Design (verb) is the process of defining the sub groups of requirements and the means to provide them.

Function Means Tree

A diagramming method used in the conceptual design phase to show the relationships between required functions and possible means.

Morphological Analysis

Aims to generate the complete range of alternative design solutions for a product to widen the search for potential new solutions.

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Embodiment Design phase

The part of the design process concerned about the production of the product concept, the engineering, and the economical feasibility.

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Ethics at the Conceptual Stage

Considering how ethical issues or moral theories could be relevant during the conceptual stage of creating a product.

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Principal function of the rotating drum of a washing machine

To agitate the clothes at specified speeds for specified times.

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Function-Means Tree Example

Principal function: To ignite leafy materials; Secondary functions: Apply heat, generate current; Tertiary functions: Control electrical current.

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Study Notes

  • The lecture is about the design process with focus on conceptual design components and ethics.

Conceptual Design

  • Conceptual design defines 'means' groups (subsets) of functions from the overall list of functions for a product.
  • As a verb, conceptual design defines requirements and means to fulfill them.
  • Conceptual design is achieved in two steps: grouping functions for each sub-means and establishing harmony among sub-means and involves creativity.

Difficulty with Conceptual Design

  • Proposed means might not be self-sufficient and may need secondary functions to perform their original intended functions which may then require secondary means.
  • A rotating drum in a washing machine has a principal function to agitate clothes at specified speeds and times and requires secondary functions: measuring sequence and control, and power regulating to supply current for speed.

Function Means Tree

  • A function means tree is effective at visually showing the conceptual design to develop conceptual designs and has ‘Functions’ and ‘Means’
  • It helps to look beyond the terminology and to know what you’re trying to do.
  • "Functions" define what must be done and "means" define how you might do it.
  • It is a tool that lists primary functions of a design and the various means of achieving them.
  • List the primary functions on the top level, means by which each function may be implemented on the next level, and secondary functions on the level after that.
  • The tree alternates between means and functions until a reasonable termination point.

Morphological Analysis

  • Morphological analysis aims to generate the complete range of alternative design solutions for a product
  • It is a tool to widen the search for potential new solutions.
  • List essential features or functions and means to achieve those.
  • Draw up a chart containing all the sub-solutions, identify feasible combinations of sub-solutions.

Embodiment Design

  • Embodiment design includes product architecture, configuration design of parts and components, and parametric design of parts and components
  • The Embodiment Design phase is concerned about the production of the product concept, the engineering and the economical feasibility, contains the parts making and the product assembling.

Ethics at the Conceptual Stage

  • It is important to discuss ethical issues and moral theories relevant at the conceptual stage to be aware of its challenges.

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