Comprehensive Strategy Framework Quiz
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Questions and Answers

What is a common way leaders tend to view strategies?

  • As a set of rules to follow
  • As labelled process-outcomes that propel their firms towards the desired results (correct)
  • As a means to achieve short-term goals
  • As a way to avoid risk

What is NOT a type of corporate strategy?

  • Market share building (correct)
  • Cost leadership
  • Operational excellence
  • Globalization

What is the primary purpose of a joint venture?

  • To collaborate with other companies and share risks (correct)
  • To increase market share
  • To acquire new resources
  • To reduce costs

Which growth strategy involves combining with another company to form a new entity?

<p>Merger and acquisition (A)</p> Signup and view all the answers

What is the benefit of a strategic alliance?

<p>To share resources and expertise (B)</p> Signup and view all the answers

Which strategy involves expanding into new markets or industries?

<p>Diversification (D)</p> Signup and view all the answers

What is a key benefit of a company when its staff and service functions consider customer needs in their operations?

<p>Firm benefits (B)</p> Signup and view all the answers

What is the primary objective of strategic marketing?

<p>Looking beyond the current to capture the future (D)</p> Signup and view all the answers

What is a key element of the marketing mix that involves the distribution and delivery of products or services?

<p>Place (A)</p> Signup and view all the answers

What is the first step in the strategy formulation process?

<p>Setting the vision for the company (A)</p> Signup and view all the answers

Why are companies vulnerable to similar marketing strategies deployed by their competitors?

<p>Because their competitors can replicate their strategies (B)</p> Signup and view all the answers

What is the primary purpose of establishing a brand or growing a company's business?

<p>To gain a competitive advantage (B)</p> Signup and view all the answers

What is the primary focus of Hospira's mission?

<p>Keeping patients first with a range of sterile injectable products and medical devices (B)</p> Signup and view all the answers

What is the typical duration of a long-term strategy?

<p>5 to 10 years (A)</p> Signup and view all the answers

What is the primary benefit of a strategic growth framework?

<p>Enabling game-changing products and businesses (B)</p> Signup and view all the answers

What is the key to ensuring agile execution in a strategic growth framework?

<p>Executing multiple programs simultaneously (B)</p> Signup and view all the answers

What is the purpose of a vision in a strategic growth framework?

<p>Guiding the business strategy (B)</p> Signup and view all the answers

What is the outcome of a well-executed strategy in a firm?

<p>Competitive advantage (C)</p> Signup and view all the answers

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